Consumers may be more willing to purchase from A&F at a higher price due to the advertising rather than for the quality of the clothes itself. There is also conflict of interest between management and employees where A&F benefits from commanding a higher price premium which in turn generates a larger revenue. Non-advantaged employees tends to work with few career advancement opportunities and is treated unfairly against "white" employees. …show more content…
They do not offer large size clothes to women. Furthermore, in an interview in 2006 A&F 's CEO Mike Jeffries out rightly claimed that they do not want big sized people to wear their clothes in an effort to preserve their brand image. Such enacted values will have a great influence on existing and future employees which are important stakeholders. Employees whose values are misaligned with A&F may