2012 Marc-Anthony Doyon Jeffrey Kovacich Wenjin Piao Josh Waters MGMT 622 Marketing Strategy 5/1/2012 Firm E: Stratsim Report Table of Contents Letter to Stockholders 3 Situational Analysis 4 SWOT Analysis 5 SMART Objectives 6 Firm E Corporate Marketing Strategy 7 Firm E Vehicle Marketing Strategy 8 Efizz: Family Car 8 Euro: Utility 8 Estruck: Truck 9 EGreen: AEV 9 Emich: Delivery 10 Conclusion/Discussion 11 What Went Well: 11 What Went Bad: 11 Future Expectations: 11 Letter to
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StratSim Team 1 - Firm A Cynthia Bronson Shanae Spencer Peter Wilson Part 1: Industry Analysis The Automobile industry The automotive industry designs‚ develops‚ manufactures‚ markets and sells motor vehicles‚ and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry‚ specifically‚ manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A‚ B‚ C‚ D‚ and E. Industry sales in the most recent year were
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MKT 601 Strategic Marketing Plan SWOT analysis Team 2C * SWOT Analysis Strengths | Weakness | • Firm C has 100% market share in Minivan category.• Technology capabilities are high. (Firm C has the highest rating in Safety rating and Quality rating across all firms.)• Consumer segments: Firm C is dominant in the high-income segment (56.9%) which is growing faster than average (4% vs. 3%). This means high potential for selling more than car market average.• Diverse offering of cars (a price
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Stratsim Stratsim simulation: Marketing Strategy and Implementing Summary More than one million Americans are employed in manufacturing motor vehicles‚ equipment and parts. But the industry has changed dramatically since the U.S. “Big Three” motor vehicle corporations (General Motors‚ Ford and Chrysler) produced the overwhelming majority of cars and light trucks sold in the United States‚ and directly employed more than that many people themselves. By 2003‚ most passenger
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Bonus Individual StratSim Assignment 3. Evaluate the actual advertising of vehicles currently on the market. Define/ describe the advertising message and the target audience. Explain how the media choice supports the message and audience. You may also wish to evaluate the promotional material available at dealerships. The vehicle that jumps out the most is the Chevy Truck. There have been a lot of advertisements and promotions for this truck on TV lately. The Chevy Truck’s advertising slogan
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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U can find Solution Manuals of these book in www.Testbank2012.blogspot.com Email: testbank2012@gmail.com Contact me for any Solution manual and Testbank u need.... All Emails will be replied within an hour or sooner If your request was not in my List‚ Feel free and email me ‚I will try to help. We Can provide Customers Any of these Items : 1- Solution manuals(End of chapters problem`s Solutions) SM 2-Case Solutions CASE SM 3-Testbank (Multiple Choice Questions + Answers) TB 4-Powerpoints
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