Stratsim Report
2012
Marc-Anthony Doyon
Jeffrey Kovacich
Wenjin Piao
Josh Waters
MGMT 622 Marketing Strategy
5/1/2012
Firm E: Stratsim Report
Table of Contents Letter to Stockholders 3 Situational Analysis 4 SWOT Analysis 5 SMART Objectives 6 Firm E Corporate Marketing Strategy 7 Firm E Vehicle Marketing Strategy 8 Efizz: Family Car 8 Euro: Utility 8 Estruck: Truck 9 EGreen: AEV 9 Emich: Delivery 10 Conclusion/Discussion 11 What Went Well: 11 What Went Bad: 11 Future Expectations: 11
Letter to Stockholders
Dear Shareholder
Since Firm E’s take over nine years ago our car company has reported financial gains every year. Firm E continues to set the industry standard for car companies in many ways. Our company is poised for taking advantage of market transitions in unique ways such as utilizing alternative energy vehicles. Our results are due in part to our successfully implementation of strategy and planning, giving way to new vehicles that will evolve along with the car industry.
Vision: Product Innovation
We believe Firm E’s leadership is based upon two major factors. First is a vision of how the industry will evolve every three years. Second, how effective was the strategy Firm E was in executing and as such will be measured by such factors as market share gains, stock price, consumer needs, and return on marketing. To Firm E, vision is means to see and anticipate the future of the car industry. We believe that things will change for the better as consumers head toward alternative energy vehicles.
Balanced Strategy: Customer Market Segments and Geographies
Firm E’s strategy is built around three principles that our firm held onto throughout the years. First is our ability to detect change in the industry due to consumer and competitive pressures. Second, our different backgrounds brought about ways to think about the future using different viewpoints. Third, our collaboration and teamwork brought about a fun address our situation. Our firm considered this
Marc-Anthony Doyon
Jeffrey Kovacich
Wenjin Piao
Josh Waters
MGMT 622 Marketing Strategy
5/1/2012
Firm E: Stratsim Report
Table of Contents Letter to Stockholders 3 Situational Analysis 4 SWOT Analysis 5 SMART Objectives 6 Firm E Corporate Marketing Strategy 7 Firm E Vehicle Marketing Strategy 8 Efizz: Family Car 8 Euro: Utility 8 Estruck: Truck 9 EGreen: AEV 9 Emich: Delivery 10 Conclusion/Discussion 11 What Went Well: 11 What Went Bad: 11 Future Expectations: 11
Letter to Stockholders
Dear Shareholder
Since Firm E’s take over nine years ago our car company has reported financial gains every year. Firm E continues to set the industry standard for car companies in many ways. Our company is poised for taking advantage of market transitions in unique ways such as utilizing alternative energy vehicles. Our results are due in part to our successfully implementation of strategy and planning, giving way to new vehicles that will evolve along with the car industry.
Vision: Product Innovation
We believe Firm E’s leadership is based upon two major factors. First is a vision of how the industry will evolve every three years. Second, how effective was the strategy Firm E was in executing and as such will be measured by such factors as market share gains, stock price, consumer needs, and return on marketing. To Firm E, vision is means to see and anticipate the future of the car industry. We believe that things will change for the better as consumers head toward alternative energy vehicles.
Balanced Strategy: Customer Market Segments and Geographies
Firm E’s strategy is built around three principles that our firm held onto throughout the years. First is our ability to detect change in the industry due to consumer and competitive pressures. Second, our different backgrounds brought about ways to think about the future using different viewpoints. Third, our collaboration and teamwork brought about a fun address our situation. Our firm considered this