Ferrero Rocher

Course : MKT399 (MARKETING PLANNING IN PRACTICE) Section : M2 Assignment : Individual Assignment: Marketing Plan Lecturer : Mr SRIKAANTH A/L SIVASUBRAMANIAM Name : Kim Seung Jong Programme : BMAUH (University of Hertfordshire) ID No : J07003156

Table Contents
Executive summery……………………………………………………………………………3

Introduction …………………………………………………………………………………...4

Business atmosphere * Political………………………………………………………………………………5 * Economic…………………………………………………………………………….6 * Social………………………………………………………………………………...6 * Technology…………………………………………………………………………..7

SWOT Analysis * Strengths…………………………………………………………………………….7 * Weakness……………………………………………………………………………7 * Opportunity………………………………………………………………………….8 * Threats……………………………………………………………………………….8

Market Analysis * Competitor………………………………………………………………………...8-9 * Consumers…………………………………………………………………………...9

Development strategies………………………………………………………………………10 * Segmentation & Targeting…………………………………………………………10 * Positioning…………………………………………………………………...…10-11

Objectives with 4P’s: Product, Place, Price, and Promotion * Financial…………………………………………………………………………....11 * Marketing……………………………………………………………………….12-13 * Societal…………………………………………………………………………..…13

Internal Marketing & Customer Service……………………………………………………..13

Budgeting…………………………………………………………………………………….14
Financial allocations and forecasting………………………………………………………...15
Control and Implementation………………………………………………………………….16
Appendix List………………………………………………………………………..……17-20
Reference List…………………………………………………………………………….21-22
Executive summery

Ferrero Rocher is the one of the multinational corporation in the world via the product: Ferrero Rocher that is kind of the chocolate and the it has a luxury perception to the customer who have some of reason that are price, packaging, and etc. As it is a FMCG (Fast Move Corporation Goods) in