Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results
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METHODOLOGY 34 Sample and Procedure 34 Questionnaire 35 CHAPTER IV: DATA ANALYSIS AND RESULTS 39 Respondent Profile 39 Identification of Hair wash Brand Users 40 Relative Utility of Product Characteristics 41 Prediction of Future Hair wash Shampoo Purchases 42 The Hedonic Framework 44 Psychographic and Demographic Characteristics of Brand Users versus Nonusers 49 CHAPTER V: DISCUSSION 53 CHAPTER VI: CONCLUSIONS 60 ENDNOTES 65 REFERENCES 67 APPENDIX 77 Influence of Branding on Consumer
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care and hair care market scenario‚ its growth trends‚ future prospects and opportunities available. L’Oreal is one of the most successful International premium brands in India. This French brand came to India in 1991 with its Ultra Doux range of Shampoo through its Agent Laboratories Garnier. In 1994 Laboratories Garnier became the 100% subsidiary of L’Oréal. In 2000 L’Oreal launched its range of cosmetics in to Indian market. The Indian Cosmetic and skin care market is estimated to be around
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Socio-cultural * Technological * Economic‚ Environmental/Natural * Political and Legal G. Microeconomic Considerations I. Executive Summary Pantene shampoo is a product from Procter and Gamble for all kind of infected and damage hairs. The company has registered its head office at 34 sectors‚ Noida. Pantene introduced the shampoo satisfied the need of those persons who really care for their hairs with the different segmentation and it will definitely increase the circle of their segmentation
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of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. As far as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. the shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet‚ which is affordable and makes upto 40% of the total shampoo sale. The
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Angelo A. Martinez EN 11 R-49 On the 1st of July 2007‚ Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff‚ and nourish the scalp at the same time. Once it was launched‚ there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol‚ an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well‚ having high-quality television
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Shampoo and condition UN10GH1 Client preparation and consultation Always greet your client‚ take their coat and prepare them with a gown and towel‚ remember to have a consultation before you proceed with any treatment. Consultation With out a consultation you will not be able to tell what hair type your client has or if they have any contra-indications. Do a record card (it has a disclaimer on the back) the client
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Hairdressing Level 2 H9 Shampoo & Condition Hair & Scalp The word Shampoo Is derived from the Hindustani word meaning ‘Champo’. This means to press or rub Reasons for Shampooing to cleanse the hair and scalp prepare for salon services to treat hair and scalp disorders to remove chemical products Properties Of A Good Shampoo to cleanse the hair and scalp Product should distribute easily easily rinsed from the hair leave hair manageable/shiny will not irritate skin/eyes Types Of Shampoo Medicated Mild
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pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of L’Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904‚ and was acquired by L’Oréal in the 1970s.[1] Current product lines include Fructis shampoos and conditioners‚ and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide‚ with specific product lines targeted for different skin types and cultures.[3][4] In 2011‚ Garnier partnered with TerraCycle to promote upcycling of product
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shifted their attention to conditioners to create greater demand in hair care. * Gel remained the most popular type of styling . * Anti-dandruff shampoos tend to be more popular amongst the make population. * Rising prices due to high costs and products for specific hair problems * Most woman in the country prefer to purchase shampoos which smooth the hair. * Keen for natural products * Heavy advertising and promotions to avoid brand switching. ** Philippines hair care is 56%
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