Minor Project Synopsis CONSUMER BUYING BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS Submitted by XYZ MFM I Under the supervision Of Prof. Priti Gadhvi Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar‚ 382007. Gujarat http://www.nift.ac.in February‚ 2011 DECLARATION We declare that we have completed the minor project on the topic –“Consumer
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COMPETITOR ANALYSIS No business is an island. For success‚ the business will need to deal with customers‚ suppliers‚ employees‚ and others. In almost all cases there will also be other organizations offering similar products to similar customers. These other organizations are competitors. and their objective is the same: to grow‚ make money and succeed. Effectively‚ the businesses are at war‚ fighting to gain the same resource and territory i.e. the customer and like in war‚ it is necessary to
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accrues. Statement of facts- Samantha Smith was shopping at a local grocery store in Indiana a few months ago and had an accident. She slipped and fell on some shampoo that had leaked out of one of the bottles. The day Samantha fell‚ the employee in charge of the aisle inspection was an older gentleman with glasses. The shampoo on the floor was a clear gel. The store alleges that Samantha had a duty to avoid the spill in the aisle. The store claims that she is at much as fault as they are. Further
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throughout Europe. Though shampoo was used by 83.5% of the population‚ there was little brand loyalty and it was extremely difficult to create any. A widespread belief in Europe is that changing shampoos frequently was good for the hair because otherwise it would get used to a particular shampoo and the result would not be so satisfactory. The important reason is that shampoo is a product which can help L’oreal penetrate into all households by all kinds of people. Leadership in the shampoo could give L’oreal
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had a presence in several emerging markets including India‚ where it operated through its subsidiary Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’ (’Health Awakening’)‚ targeting the bottom of the pyramid (BoP) segment in India. Sunsilk Gang of Girls (GoG)‚ targeting
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stores‚ drug stores‚ and mass merchandisers. • The continents these products are sold in include the North America‚ Asia‚ and Europe. • SPI is organized in three divisions with the following products: 1. Beauty Care – cosmetics and shampoo. 2. Family Care – paper towels and diapers. 3. Drinks and Snacks – Blasto Energy Drink‚ Jazzy Juice and fruit and granola snacks • The CEO hears reports from the product managers and executive vice presidents and makes decisions
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disposable‚ Good News As concern about the squeeze that disposables were putting on profit margins grew‚ Gillette began looking for a way to displace them. The company spent $ 300 million to develop a technology to significantly improve on the three attributes desired in shaving- closeness‚ comfort and safety. They came up with the
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Home remedies Vinegar : This has the ability to eradicate head lice because the acetic acid in vinegar is toxic for the lice and It also helps dissolve dead nits. Shampoo Apply shampoo while washing the head‚ and raise thoroughly at least 3 times daily. Garlic Garlic can also be toxic to the lice‚ so get garlic grind it well and place it on the affected area. Leave it for at least 4-5 hours. Apple cider vinegar (ACV)
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References: http://www.ceh.org/news-events/press-releases/content/lawsuit-launched-testing-finds-cancer-causing-chemical-in-100-shampoos-haircare-products/ Lawsuit Launched as Testing Finds Cancer-Causing Chemical in Nearly 100 Hair Care and Personal Care Products - Center for Environmental Health. (n.d.). Retrieved September 14‚ 2014. http://www.drugwatch.com/manufacturer/johnson-and-johnson/
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Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that the shampoo is used at home
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