CLEAR SHAMPOO ENDORSEMENTS‚ GENDER‚ AND DE LA SALLE UNIVERSITY-MANILA STUDENTS’ BUYING BEHAVIOR In partial fulfillment of the requirements for CBESTA2 K36 Submitted to: Mrs. Maria Angeli T. Reyes Submitted by: Chua‚ Bettina Dela Cruz‚ Felicia Enriques‚ Robee Eusebio‚ Patrick Garcia‚ Andrea Garcia‚ Patrick September 1‚ 2010 Table of Contents Tables and Figures 1 Abbreviations and Acronyms 7 Executive Summary 7 Main Report Introduction (1-2pages) 8
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concept of ’wash & go’ their (time-saving benefits) 28% consumers said that they would definalty buy the product that was only 1 percent less then already established bran there Vidal Sasson. Also because they are gradually accepting the idea of 2-in-1 shampoo more and thus it would be beneficial to launch in European market. P&G’s competitors there are Unilever‚ Colgate and Lo ’Oreal. P&Gs own competitor brands are heavily advertised there by European standards. Therefore launch of the product need
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Covarine for Hair & Cosmetic Applications : Covarine Black WS 9199 Sensient Cosmetic Technologies March 2011 Covarine Black WS 9199 Dispersion of carbon black (D&C Black No.2) in water/glycerin system for hair care and make-up applications. Patent pending technology. Composition CI 77266 (and) water (and) glycerin (and) PVP Preservation system Phenoxyethanol (and) dehydroacetic acid Main benefits Nanoparticle-free* Paraben-free PEG-free / PEO-free * No particle below 100 nm according to method
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Exhibit one thru three represents the national trends in the shampoo category and trends in supermarkets. These reports can help build an idea of which brands to start off with in evaluating what is making profits nationally and what is making profits for Nolan. The competitor Valumart would more than likely use the
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This ad shows a beautiful woman in a colourful Hijab (a Muslim headscarf) next to a bottle of what seems to be shampoo with limes‚ water and a lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion‚ but are still
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people however‚ experience an unusually large amount of flaking either chronically or as a result of several triggers‚ up to 800‚000 cells/cm2 which can also be accompanied with redness and irritation. Most cases can be easily treated with specialized shampoos. However there is no true cure. Dandruff is a common scalp disorder affecting almost half of the population at the post pubertal age and of any sex and ethnicity. It often causes itching. It has been well established that the keratinocytes play a
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INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
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It is well-known fact that advertising plays an important role in people’s daily lives. In this assignment‚ I have chosen one of the most famous advertisements for L’Oreal hair care product‚ which are the new L’Oreal Paris Elvive Full Restore 5 shampoo‚ conditioner and masque. L’Oreal have chosen Cheryl Cole as a new spokesperson for this advertisement. As a rising global star‚ Cheryl’s beauty‚
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Product & Brand Management Assignment On GAR IER Submitted by: Jyoti Singh PR : 08020741092 I TRODUCTIO Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos‚ Conditioners‚ Skin Creams & Moisturisers to Facewash & Body Treatment Sprays. Garnier is a sub-brand of Global Fashion major L’oreal which has its presence across countries like USA‚ Singapore‚ Italy‚ Australia‚ Canada‚ India and many others. Its an international
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life. Clear Clear spells confidence for the young Vietnam’s of today. Close Up Our mouths are our gateway to life. We use them to eat‚ drink‚ talk‚ laugh‚ and smile and what not! Fair & Lovely Asia’s leading fairness brand. Lifebuoy shampoo Providing healthy hair to all Vietnams consumers. Lifebuoy soap Lifebuoy’s goal is to provide affordable and accessible hygiene and health solutions. Lux Lux brings
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