Hair Care Survey on Parlors & Salons in Dhaka
Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh
By Kamrun Nahar ID-08104011 BRAC Business School
Brac University Date of Submission: 19 December 2011
LETTER OF TRANSMITTAL
19 December, 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University
Subject: Submission of internship report
Dear Madam, I would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. With deep gratitude, I also acknowledge the help provided by Ms.Ankan Siddique, Brand Activation Manager, for providing me utmost supervision during my internship in the organization.
To prepare the report I collected what I believe to be most relevant information to make my report as analytical and reliable as possible. I have concentrated my best effort to achieve the objectives of the report and hope that my endeavor will serve the purpose. The practical knowledge and experience gathered during my report preparation will immeasurably help in my future professional life.
I would really be grateful you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of my report, I would gladly answer your queries. Thank you again for your support and patience.
Yours Sincerely, Kamrun Nahar ID-08104011 BRAC Business School
I would like to express my profound gratitude to all those who have been instrumental in the preparation of this internship report. I wish to place on records, my deep gratitude for the support, direction, and supervision in every aspect from my faculty, Unilever officials and friends.
I would like to express my deep sense of thankfulness to my supervisor of this Internship Program Ms Farhana Nur Malik, lecturer, BRAC University for her expert advice and help in preparing this report. I acknowledge my gratitude to Ms. Ankan Siddique, Brand Activation Manager for her help and valuable suggestion through and through and for being my supervisor in the host organization for this internship program as well as for preparing this report.
Last but not the least, I would also like to thank Ms. Tanvira Choudhury, HR Manager, for her kind cooperation. I also show my utmost gratitude to all the officials of Unilever Bangladesh Limited.
Unilever Bangladesh Ltd. is one of the world‟s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. I was appointed in Brand Activation Departments Headed by the Brand Activation Manager as an intern. This internship report is on “Hair Care Survey on Parlors & Salons in Dhaka”. The report comprises the survey of 60 ladies parlors and 34 men‟s salons in the Dhaka metropolitan city. The survey includes both qualitative and quantitative issues. The findings differed slightly between the two groups of gender. Women are more concerned about voluminous hair and prevention of split ends than men but both the gender are concerned about nourishment of hair, hair fall problems, dandruffs etc. Both men and women are becoming increasingly aware of the quality of the hair care products used in parlors and salons. According to the survey, majority of the parlors are using cheap Chinese, Thai or Indian herbal shampoos and conditioners. Caring conditioner is a prominent brand used in parlors owing to its cost effectiveness. Among the local brands, Sunsilk is the most commonly used brand in Grade B and Grade C parlors and Pantene is used in Grade A parlors especially for premium customers as Pantene is...