RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
Premium Marketing
A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
Premium Marketing
RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
Premium Marketing Agriculture Supply and demand
PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
Premium Advertising Marketing Marketing research
PRACTICE This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail‚ focusing on how they work in practice‚ when their use is appropriate and what they can offer dentistry. Examples of empirical studies that have used interviews or focus groups are also provided. INTRODUCTION Having explored the nature and pur pose of qualitative research in the previ ous paper‚ this paper explores methods
Premium Focus group Qualitative research Research
11/12/2010 MBA Lectures » Blog Archive » SWOT Analysis of Coca-Col… http://mba-lectures.com Home | About | Contact | Sitemap MBA LecturesEducating People For Tomorrow Type and hit enter to search... SWOT Analysis of Coca-Cola Company Posted by mbalectures | Posted in Principles of Marketing | 165 views | Posted on 30-10-2010 Tagged Under : Coca-Cola swot analysis Coca-Cola Company SWOT Analysis‚ Coke SWOT‚ SWOT Analysis of Coca-Cola‚ SWOT Analysis of Coca-Cola Company‚ SWOT Analysis
Premium Coca-Cola SWOT analysis
CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
Premium Rural economics City Population
Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information of this management training is to tally pure‚ true and based on organization site‚ place
Premium Product management Unilever Marketing
Summary -----:: Channai-based group is a maverick marketer that got its product and marketing mix just right the company success is reminiscent of Nirma’s in the west company having there great income from south side of country. Its ayurvedic soap medimix rose meteorically from Rs.65crore four years ago to Rs.225crore in 2003. The soaps are made manually ‚ without the use of power even the bars are cut into cakes with hand-operated hydraulic cutters. However‚ the
Premium Rural area Celebrity Ayurveda
Asian Journal of Agriculture and Rural Development‚ 1(1)‚pp.1-20 2011 A Need For Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India Abstract Author Piali Halder Assistant Professor (Marketing) in AsiaPacific Institute of Management‚ New Delhi‚ E-mail: piali@asiapacific.edu Mobile : 9350203111 Simayan Pati PGDM(Marketing & Operations) student in Asia-Pacific Institute of Management‚ New Delhi‚ E-mail: pati.simayan@gmail.com‚ Mobile : 8802296665 As the
Premium Retailing Supply chain management Supply chain