Rural Marketing

Only available on StudyMode
  • Download(s) : 266
  • Published : December 19, 2012
Open Document
Text Preview
PROJECT ON:-

“RURAL ADVERTISING”

A PROJECT SUBMITTED TO THE

UNIVERSITY OF MUMBAI

FOR THE DEGREE OF

BACHELOR OF MANAGEMENT STUDIES

In partial fulfillment of requirements of the course

By:

SHREYA SOOD

UNDER THE SUPERVISION OF

prof.Jidnya Patil

DEPARTMENT OF BMS

D.G.RUPAREL COLLEGE

MUMBAI-16

JANUARY 2012

RURAL ADVERTISING

BMS PROJECT

SHREYA SOOD

Prof.JIDNYA PATIL

D.G.RUPAREL COLLEGE MUMBAI-16

JANUARY 2012

STATEMENT BY THE CANDIDATE

I, SHREYA SOOD, wish to state that the work embodied in this project entitled ”RURAL ADVERTISING” is carried out under the supervision of prof. Patil, Department of BMS, D.G Ruparel College,Mumbai. This work has not been submitted for any other degree of this or any other universities.

.

Signature of candidate

__________________ Name of candidate

_______________ _________________________ Mrs.Jidnya Patil DR. PRAKASH SALVI (SUPERVISOR) (BMS CO-ORDINATOR)

DECLARATION

I Miss. Shreya Sood of D.G. Ruparel College of Arts, Science and Commerce the student of Bachelor of Management Studies ( SemesterV ) ( 2011-2012 ) hereby declare that I have completed the project on “Rural Advertising” in the academic year of ( 2011-2012). The information collected and submitted is true & original to the best of my knowledge.

Signature

Shreya Sood
Roll No. M-4040

ACKNOWLEDGEMENT

Before going on with the project study, I would like to extend my sincere gratitude to a few people without whom this project just wouldn’t have been possible. First and foremost I would like to thank my Project Guide Mrs.Jidnya Patil for spending considerable time and providing very useful insights in the world of Rural Advertising.

I would also extend my warm regards to Mr. Girish Korde (Proprietor of Casper ) and to many of the rural people for shelving out some of their precious time to provide the information.

It was an amazing experience working on this project and I would once again wish to thank all the people related to it for making the task worthwhile and so much fun.

A ROADMAP TO THE REPORT

Topic Page No.

Part I

Introduction07
Rural consumer insight09
Why Different strategy10
Opportunity11
Hurdles for Rural Market13
Marketing Communication challenges15
Advertising17
Choice of Advertising Media22
Advertising Problem24
Sales Promotion25
Prof. Philp Kotler 3 distinct characteristic26
Difference between Advertising and Sales Promotion27
Rural Market Environment28
Distribution of Rural Demand34
Profile of Rural Market36
Role of Advertising in Rural India39
Rural Advertising Current Scenario47
Constraint in Rural Market52
Communication in Rural India54
Selective Media Mix56
Media Research Statistics69
Disadvantage of Media71
Companies used Mass Media and Traditional Media72

Part II (Case...
tracking img