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EDAPALLY:
The advertisement hoardings which could find in the Edapally town area are mainly of textile, food , financial institutions, film promotion, housing builders, newspaper advertisement etc. Apart from this there a couple of political campaigning hoardings also. Mainly these all are of plywood hoardings and there could see only a few digital advertisements.
The main textiles brand which is been advertised in this area are Chennai Silks, Emke silks and Emmanuel Silks. In this Emmanuel silks has used digital boards for its advertisement. News papers which is been advertised are one of the leading Malayalam newspaper Deshabhimani and the other one is The Hindu. In this The Hindu has a much bigger size hoarding which contains an attractive picture and a tag line saying “although the landscape of Kerala is changing, its reading habit remains the same”.Deshabhimani advertisement is been kept more closer to the pathway and seems out of box.
Other advertisements are of builders which include Skyline and Dreamflower. In this Skyline is been kept in the middle of a cluster of hoardings but still catchy because of its tag line.Financial institutions advertisement includes Uco Bank, LIC, and Hedge Finance. In this Hedge Finance has both normal and the digital advertisement. Chicking goes mainly for digital advertisement. Apartfrom this Emmanuel silks and LIC have used digital way of advertisement. There are of a couple of political campaigning going on with the help of hoardings. These all are kept right next to the road. These are not of much expensive kinds.
Most of the advertisement hoardings are found in places with high traffic such as the side of major roads or on side of buildings which can be viewed by the pedestrians and drivers. Digital advertisements are not of bigger size and it is seen like on one digital board different advertisements are shown. The most catchy Hoarding in this area is the advertisement of Indhuleka soap.

• Dheshabhimani

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