October 22, 2012
McBride Financial Services
McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. The company will conduct a market research to achieve its goals. The marketing and promotion will be done through the television, radio, newspapers, and internet. By hitting the target audience with the marketing strategy McBride Financial Services will be successful in expanding its customer base.
* To gather market research, the section will include social and opinion research, and the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making (ICC/ESOMAR, 2008). The company is looking for candidates that are more likely to get approved for a mortgage. Mc Bride is targeting professionals purchasing either a primary or secondary residence, also candidates who are retirees purchasing a primary or secondary residence, and people who want to purchase recreational properties. *
* To expand the customer base and needs, different types of media will be used. Local TV ads will be place on different stations to target the key audience. The ads will explain the new approach of the company and pursue the audience to solicit our services. The target audience watches TV mostly in the evenings, so the company must make sure the ads are presented at the right time. Another media that is proposed to use is local newspapers. Local newspapers provide physical advertisement. Newspapers are still a very popular advertising medium for most local businesses. They are one of the oldest forms of media and although they do not enjoy being the most exclusive form of media any longer, they still remain a strong factor. They permit the advertiser to reach a specific amount of...