Mcbride Marketing

McBride Financial Service
The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet.
Market research is a technique used to determine the acceptance of a product or service within different demographics. In the book Marketing: An Introduction market research is defined as [a systematic design, collection, analysis, and reporting of
Types of media include radio, television, outdoor media, Internet, magazines, and newspapers. McBride Financial Service has many options to choose from concerning marketing media to advertise their organization. Television ads are seen by the most people, but they are also cost the most money to obtain a prime spot. Radio can target specific audiences at a lower cost but a company needs to buy time on several stations to obtain good reach. It is recommended that McBride incorporate a mixture of media in their marketing plan. These following types of media will be included television, radio, Internet and, magazines. Television as mentioned earlier in this paper is the best form of advertising so McBribe cannot hope to have a good marketing plan without it. Television ads will not be the main form of media because of the high cost. Because one of McBride’s target markets is retirees they will be buying ad space in retirement magazines like AARP. This will allow McBride to focus in on retired people or are getting close to retirement. Newspapers are a dying form of media so McBride will avoid buying ad space in any of
The Internet is a major influence in society today with millions of people surfing the web every hour. This is an opportunity that McBride needs to take advantage of to capture the attention of an ever-growing population on the Internet. Buying ad space on a website is inexpensive compared to television and radio that is a major advantage for McBride. Ad space on major Internet sites is a “double edge sword” for McBride’s marketing plan. The first is that people will see the ads every time a person opens his or hers favorite website. The second would be a direct link to McBride’s website allowing even more exsposer for the company’s