Mcbride Financial: Web Site Review

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Mcbride Financial: Web Site Review

By | May 2007
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Executive Summary

At the request of Mr. Hugh McBride, service request SR-mf-001 was opened for a design to be created in order to improve and enhance the current Internet web site for McBride Financial Services. The Web site will be vital for McBride's success. The company will ensure operating expenses are low by employing only a few brokers and one support person in each office. We will depend upon the company Web site and self-serve kiosks located in the offices to educate customers about the various loans that are available. Also, we will count on these mediums to sell those customers on the McBride Company for their initial and subsequent loan purchases. The majority of our advertising will be directing potential customers to our Web site and, from there, on to our offices. It is imperative that the Web site both educates customers about and sells them on our services. In the following paragraphs, Team B will present the initial results of our findings. The first section discusses the need to redesign the web site using the latest technologies as well as using colors, fonts, and images which appeal to consumers. This will be completed by a technical web designer familiar with an updated design proposed below by Team B. The website will be hosted on our internal web server running Windows 2003 with the Apache Web server. The hardware within the company is up-to-date with current standards and can be used to host the content for the website. To create the dynamic web pages to display the most current loan information, a database will be created which will load the most current loan rates that are listed. Once the new rates are loaded, the dynamic web page will automatically adjust to reflect the recent interest modifications. To manage the equipment, Team B recommends having one fulltime employee that will manage the website and equipment. Beyond this, we recommend McBride contract with an outside company to serve as a backup in instances where the...
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