Power of Advertisement

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Power of advertisement
by Roschelle Aguiling

What comes into our mind when we hear the word advertisement? You can say; it is about shampoo, whitening soap, dishwashing liquid and all commodities that you can watch in your television. Some will say names of those advertisement king and queens like Sharon Cuneta and Michael V. Some will say advertisement is the longest running show of all time. Due to that, rest assured all of us comes in the situation saying ‘anu ba yan puro na lang commercial! Mas mahaba pa kesa sa palabas’. That’s the reason why I choose this topic to present to every one of you.

So, to formally start my talk about advertisement, let me define first my topic. Advertisement is form of communication for marketing and used to encourage an audience to continue to take a certain merchandise or service. It also helps inform the customers about the brands available in the market and the variety of products useful to them. It is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. Advertisement and the process of advertising have been in the history since 3000BC. It has been proven through papyrus, a leaf that serves as paper, used by Egyptians to make sales messages and wall posters. . Commercial messages and political campaign displays have also been found in the ruins of Pompeii and ancient Arabia. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. Till such this time, advertising is diversify for more effective ways of introducing products.

That is the brief history of advertisement. To continue, I will now state the objectives having those advertisements. As a marketing student and to my fellow student it is important...
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