New Trends in Advertising

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Final Research Project

On

“NEW TRENDS IN ADVERTISING”
[pic]

Submitted in partial fulfillment of MBA program 2008-10

Research Guide Submitted by
|Mr. Abhishek Negi | Sumit Chauhan | |(Faculty of Management Studies) |Roll No. 1400076 |

School of Business
Graphic Era University, Dehradun
May 2010

CERTIFICATE 

This is to certify that the project work done on “New Trends In Advertising“ Submitted to Faculty of Management, Graphic Era University, Dehradun by Sumit Chauhan in partial fulfillment of the requirement for the award of Master of Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during MBA 4th Semester 2008-2010.   

Date:                                                                               Name of the guide Mr. Abhishek Negi

DECLARATION

I, Sumit Chauhan, student of MBA (IB), IV Semester in Graphic Era University, Dehradun, hereby declare that all the facts and information produced is this project is based on my own study.

DateSUMIT CHAUHAN
MBA(IB) IV Sem.
Graphic Era University

ACKNOWLEDGMENT

I would like to express my gratitude towards Mr. Abhishek Negi who guided me throughout the project in “New trends in Advertising”. This project helped me a lot in getting more knowledge and experience in the field of advertising.

Table of Contents

1) INTRODUCTION TO ADVERTISING
2) NEW TRENDS IN ADVERTISING
3) TYPES OF ADVERTISING
4) FESTURES OF A GOOD ADVERTISEMENT
5) MAKING AN CONSTRUCTIVE OR EFFECTIVE AD
6) IMPACT OF ADVERTISING
7) MEDIAS IN ADVERTISING
8) CELEBRITY ENDORSEMENT
9) LITERATURE REVIEW
10) RESEARCH METHODOLOGY
11) DATA ANALYSIS AND FINDINGS
12) QUESTIONARIE
13) FINDINGS
14) SUGGESTIONS
15) CONCLUSIONS

EXECUTIVE SUMMARY

“ADVERTISING” as we all know is a very small word, but it means in today’s competitive world. Advertising means giving a message to the consumers about a particular product. If the message is properly understood and received by the consumers, then only we can say that advertising done is worth something; otherwise it is just a waste of resources.

Advertising is powerful medium of mass communication. It is useful for communicating advertising message in an agreeable and agreeable manner. In the communication process the message moves from the sender to the receiver i.e. from seller to the buyer. The final result of advertising as a communication process is the understanding of the message by the consumers.

The need and importance of advertising is increasing day by day. Advertising helps us a lot in taking a proper decision about selecting a right product. As the development is taking place rapidly, the competition is also increasing a lot, hence, the demand for advertising is also increasing. All the companies want their product to be at the top in the market. So the companies spend a lot on advertising, marketing and promotion of their product. Companies spend crores of rupees on advertising.

The pattern of advertising in this globalised world is changing very fast. Few factors which are responsible for the success of advertising is: 1) Celebrity Endorsements.
2) Creativity in Advertisement.
3) Innovative Advertisement.
4) Different Theme.

Now days the demand is for the creative advertising and in creative advertising VODAFONE is the best, as it advertise its products in an extra ordinary way as compare to other products. Advertising is...
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