Rural Marketing System in the North Eastern States: Problems‚ Diagnosis and Strategy Perspective Introduction … : Agricultural Marketing system in North-Eastern States … : Rural Marketing system in Assam … : Rural Marketing system in Tripura … : Agricultural and Rural Marketing system in Meghalaya … : Perceptions of farmers on Rural Marketing … : Promoting Agribusiness Marketing Channels … : Development of Marketing Infrastructure for Farmers … : Summary and Recommendations … INTRODUCTION
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Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Q. Discuss the functions of Human Resource Management in an organization. Enumerate the challenges of HRM in the present organizational context. Ans. The functions of HRM can be broadly classified into two categories viz 1) Managerial Functions 2) Operative Functions : FUNCTIONS OF HRM Managerial Functions | Operative Functions | Planning | Employment | Organising | Human Resources Development | Directing | Compensation | Controlling | Human Relations | | Industrial
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in a challenging & creative environment. Qualification ➢ MBA (OPERATIONS / ERP) –FINAL YEAR ➢ B.TECH (MECHANICAL) ENGINEER Academic qualification | | |Year of |% | |Qualification |Institution |Study | | |MBA |SRM University‚ |2010-2012
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream Toothpaste‚ Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Rural market is now the most important aspect of every product. Whether the product is a Fast Moving Consumer goods or a consumer durable. Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. A silent revolution is sweeping the Indian countryside. It has
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Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany‚ Japan‚ Spain‚ and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops
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