Rural Marketing in Northeast India
Rural Marketing System in the
North Eastern States: Problems, Diagnosis and
Strategy Perspective
Introduction …
: Agricultural Marketing system in North-Eastern States …
: Rural Marketing system in Assam …
: Rural Marketing system in Tripura …
: Agricultural and Rural Marketing system in Meghalaya …
: Perceptions of farmers on Rural Marketing …
: Promoting Agribusiness Marketing Channels …
: Development of Marketing Infrastructure for Farmers …
: Summary and Recommendations …
INTRODUCTION
Background of the Study
The economy of the northeastern region is predominantly agriculture comprising agriculture and horticultural crops. The rural marketing is largely unorganized in the region and dominated by the private traders. The northeastern states have observed high production of fruits, spices and cashew in the recent past but could not fetch market price to the farmers at par with the markets in the other states. The topography of the NE states is not favorable for the movement of the products.
Besides, the infrastructure, procurement practices, marketing approaches and processing facilities are also observed as the major constraints in the rural marketing in the NE region. The social and cultural taboos are also responsible to a large extent in not developing agro-industries in the region to provide better value addition to the horticultural crops. It is hence, necessary to diagnose the problems in the NE region for providing improved marketing environment and value added economic benefits to the farmers through better management of various post-harvest functions of the horticultural crops.
Scope of the Study
The economy of the northeastern region is predominantly agriculture consisting of agriculture and horticultural crops. That the North-Eastern Region of India is an untapped reservoir of potential for development of horticulture is stating the obvious.
Abounding in crops like Banana, Pineapple, Cashew, Citrus, Ginger and
North Eastern States: Problems, Diagnosis and
Strategy Perspective
Introduction …
: Agricultural Marketing system in North-Eastern States …
: Rural Marketing system in Assam …
: Rural Marketing system in Tripura …
: Agricultural and Rural Marketing system in Meghalaya …
: Perceptions of farmers on Rural Marketing …
: Promoting Agribusiness Marketing Channels …
: Development of Marketing Infrastructure for Farmers …
: Summary and Recommendations …
INTRODUCTION
Background of the Study
The economy of the northeastern region is predominantly agriculture comprising agriculture and horticultural crops. The rural marketing is largely unorganized in the region and dominated by the private traders. The northeastern states have observed high production of fruits, spices and cashew in the recent past but could not fetch market price to the farmers at par with the markets in the other states. The topography of the NE states is not favorable for the movement of the products.
Besides, the infrastructure, procurement practices, marketing approaches and processing facilities are also observed as the major constraints in the rural marketing in the NE region. The social and cultural taboos are also responsible to a large extent in not developing agro-industries in the region to provide better value addition to the horticultural crops. It is hence, necessary to diagnose the problems in the NE region for providing improved marketing environment and value added economic benefits to the farmers through better management of various post-harvest functions of the horticultural crops.
Scope of the Study
The economy of the northeastern region is predominantly agriculture consisting of agriculture and horticultural crops. That the North-Eastern Region of India is an untapped reservoir of potential for development of horticulture is stating the obvious.
Abounding in crops like Banana, Pineapple, Cashew, Citrus, Ginger and