designs and patents acts‚ this publication may only be reproduced‚ stored or transmitted‚ in any form or by any means‚ with the prior permission in writing of the publishers. RIDING THE WAVES OF CULTURE Second Edition RIDING THE WAVES OF CULTURE UNDERSTANDING CULTURAL DIVERSITY IN BUSINESS FONS TROMPENAARS AND CHARLES HAMPDEN-TURNER NICHOLAS BREALEY PUBLISHING LONDON This new edition first published by Nicholas Brealey Publishing Limited in 1997 36 John Street London
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------------------------------------------------- Riding the waves of culture Chapter 1 – An introduction to Culture 1- According to Trompenaars‚ culture is: Culture is “the way in which group of people solves problems and reconciles dilemmas.” Culture is the context in which things happen. 2- What is “Glocalisation”? “Glocalisation” is a new phenomenon which affects the management organization. Indeed‚ the organizational design tends to be standardized with globalization. So managers
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RIDING THE WAVES TOGETHER : a SUCCESSFUL PARTNERSHIP CASE-STUDY Brought to you by: Louis Poh Ihwa Myung Jane Ng Mabel Tan Sai Kaung Ngin Introduction 1) Surf Life Saving New Zealand (SLSNZ) is a lifesaving association that provideswere lifesaving services 3) SLSNZ benefited by DHL’s investment through its clubhouse which allows SLSNZ to update their facilities and equipment. • Has been in the communities for 100 years • onTotal of 9 districts 4) Based the social partnership‚ DHL provided reasonable
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MKTG 561 Homework2: Riding the plus-size wave In the past several years‚ Hollywood and advertising media defined a stereotypical image of women as poreless‚ hipless‚ silkenhaired ‚ size 0‚ perfect women. However‚ Lane Bryant‚ a plus-size retailer and a daughter company of Charming Shoppes‚Inc.‚ tried to change this perception and improve self-concept ‚ self-esteem ‚ and self-consciousness of plus-size women. As a result‚ it does work. Currently Lane Bryant generates 74% of Charming Shoppes’ revenue
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2. In what way has Trompenaar´s research helped explain cultural differences between the united states and France? The Guide Missile culture‚ is a concept lead from Trompenaar´s research (egalitarian tasks / results oriented). In this case there is a low attachment to the company‚ but a strong commitment to professionalism. People show a strong focus on achieving results‚ the actual status does not depend so much on the skills possessed by the hierarchical role but on the contribution to the improvement
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III/ Fons Trompenaars: Kazakhstan is a collective country which prioritizes the group’s needs before individual’s needs. This also means that the people are focusing on the relationship and consider relationship as an important thing. Hence‚ there is a reason for the apparition of nepotism and cronyism in Kazakhstan because they tend to give work to someone that they well know. In addition‚ Kazakhs estimate people based on caste system‚ then people with low caste can not take a high job’s position
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The Indian culture referring to the Seven Dimensions of Trompenaars and Hampden-Turner (THT) In order to explain the Indian culture according to THT´s cultural dimension it is necessary to have some general information in the back of the head. India is a Democratic Republic consisting out of 26 states each having an own government.( Kobayashi-Hillary‚Mark: 2004: 6) India belongs to the Commonwealth of nations due to the fact that it has been a British colony in the 19th century. This association
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for our analysis are Hofstede’s five dimensional model‚ Trompenaars and Hampden-Turner’s model and Hall’s model. For our research we interviewed eight members of German-Swedish project teams. We discovered problems among German-Swedish project team members deriving from differences in the communication styles‚ in the focus on cooperation versus task and in dealing with rules. Beneficial in the German-Swedish collaborations is that the cultures complement each other in focusing on the facts versus broadening
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Business Ethics in Brazil and the U.S.: A Comparative Investigation ABSTRACT. In this comparative survey of 126 Brazilian and U.S. business professionals‚ we explore the effect of national culture on ethical decisionmaking within the context of business. Using Reidenbach and Robin’s (1988) multi-criteria ethics instrument‚ we examined how these two countries’ differences on Hofstede’s individualism/collectivism Rafik I. Beekun (Ph.D.‚ The University of Texas‚ Austin) is Professor of Management
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Fons Trompenaars is a Dutch author in the field of cross-cultural communication. His books include: Riding the Waves of Culture‚ Seven Cultures of Capitalism‚ Building Cross-Cultural Competence‚ 21 Leaders for the 21st Century and Innovating in a Global Crisis . Trompenaars studied Economics at the VU University Amsterdam and later earned a Ph.D. from Wharton School‚ University of Pennsylvania‚ with a dissertation on differences in conceptions of organizational structure in various cultures. He
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