Riding The Waves Together
RIDING THE WAVES
TOGETHER : a
SUCCESSFUL
PARTNERSHIP
CASE-STUDY
Brought to you by:
Louis Poh
Ihwa Myung
Jane Ng
Mabel Tan
Sai Kaung Ngin
Introduction
1) Surf Life Saving New Zealand (SLSNZ) is a lifesaving association that provideswere lifesaving services 3) SLSNZ benefited by DHL’s investment through its clubhouse which allows SLSNZ to update their facilities and equipment.
• Has been in the communities for 100 years
• onTotal of 9 districts
4) Based the social partnership, DHL provided reasonable level of funding
• the
71 surf lifesaving clubs with a total of 15000 members towards beach education program
2)
• SLSNZ is involved with 450 school each year
DHL• owned by Deutsche
World
Netpart is anevery international organisation that Has over
2 millionPost people taking year in beach education specialize in delivering documents and products by air program • The organisation has over 220 countries and territories worldwide with more than 500 000 employees
• DHL been in operation since 1973 and has more than 500 employees
Question One
What insights from this case suggest that the partnership could not be characterised wholly as a tactical sponsorship arrangement?
Question One
• According to Duarte et al., (2006),
• SWOT is a way to analyse the environment based on their strength, weakness, opportunities and
• According to Thibault & Harvey (1997),
• Non-profit organisation need to approach corporate sponsorship as a strategic alliance to maintain and secure sponsorship relationship
STRENGTH
• SLSNZ is widely recognise
WEAKNESS
• Weak sustainable funding
• SLSNZ registered to an intellectual property office of New Zealand
OPPORTUNITIES
• High exposure to media
• Opportunities to communicate with other stake holders
THREATS
• Prone to natural disaster
Question Two
What key principles have contributed to the success of this partnership? Key principle to SUCCESS
• SLSNZ allows access to resources such as volunteers, managerial expertise
•andAccording
TOGETHER : a
SUCCESSFUL
PARTNERSHIP
CASE-STUDY
Brought to you by:
Louis Poh
Ihwa Myung
Jane Ng
Mabel Tan
Sai Kaung Ngin
Introduction
1) Surf Life Saving New Zealand (SLSNZ) is a lifesaving association that provideswere lifesaving services 3) SLSNZ benefited by DHL’s investment through its clubhouse which allows SLSNZ to update their facilities and equipment.
• Has been in the communities for 100 years
• onTotal of 9 districts
4) Based the social partnership, DHL provided reasonable level of funding
• the
71 surf lifesaving clubs with a total of 15000 members towards beach education program
2)
• SLSNZ is involved with 450 school each year
DHL• owned by Deutsche
World
Netpart is anevery international organisation that Has over
2 millionPost people taking year in beach education specialize in delivering documents and products by air program • The organisation has over 220 countries and territories worldwide with more than 500 000 employees
• DHL been in operation since 1973 and has more than 500 employees
Question One
What insights from this case suggest that the partnership could not be characterised wholly as a tactical sponsorship arrangement?
Question One
• According to Duarte et al., (2006),
• SWOT is a way to analyse the environment based on their strength, weakness, opportunities and
• According to Thibault & Harvey (1997),
• Non-profit organisation need to approach corporate sponsorship as a strategic alliance to maintain and secure sponsorship relationship
STRENGTH
• SLSNZ is widely recognise
WEAKNESS
• Weak sustainable funding
• SLSNZ registered to an intellectual property office of New Zealand
OPPORTUNITIES
• High exposure to media
• Opportunities to communicate with other stake holders
THREATS
• Prone to natural disaster
Question Two
What key principles have contributed to the success of this partnership? Key principle to SUCCESS
• SLSNZ allows access to resources such as volunteers, managerial expertise
•andAccording
References: Boot, R. and Evans, J., "Partnership in Education and Change", Management Education and Development, Vol. 21 No. 1, 1990, pp. 13-21. 1.bp.blogspot.com, (2015). [online] Available at: http://1.bp.blogspot.com/1dqMBWENkBo/TyeXrs6jU6I/AAAAAAAAAkY/X3nh9tRQ3gY/s640/Screen+shot+2012-01-31+at+2.24.21+AM.png [Accessed 15 Jul. 2015]. Cre8asiteforums.com, (2015). [online] Available at: http://www.cre8asiteforums.com/wp-content/uploads/2013/07/success.jpg [Accessed 15 Jul. 2015]. Comps.canstockphoto.com, (2015). [online] Available at: http://comps.canstockphoto.com/can-stock-photo_csp15340283.jpg [Accessed 15 Jul. 2015]. Duarte, C., Ettkin, L., Helms, M. and Anderson, M. (2006). The challenge of Venezuela: a SWOT analysis. Competitiveness Review, 16(3/4), pp.233-247. Edwards, S. M (2011). A Social Media Mindset. Vol. 12, Issue: 1. Termerlin Advertising Institute. Kaplan R S and Norton D P (1992), “The Balanced Scorecard – Measures That Drive Performance”, Harvard Business Review, Vol. 70, No. 1, pp. 71-79. Schimmel, Kurt, and Nicholls, Jeananne (2002). E-commerce consumer perceptions regarding internet shopping, Journal of Internet Commerce, 1(4), 2336. Thibault, L., & Harvey, J. (1997). Fostering interorganizational linkages in the Canadian sport delivery system. Journal of Sport Management, 11, 45-68. YouTube, (2015). Surf Life Saving Northern Region Lifesaving. [online] Available at: https://www.youtube.com/watch?v=pSnuXHmSrwU [Accessed 15 Jul.