The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland ’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Answer: Advantages: 1- New site serving the 67millions population in France and 79 millions of tourists there‚ as Paris is the most-popular city destination among tourists of all nationalities.
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away - somewhere between a place where you wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are‚ happily‚ never ending...” (disneylandparis.co.uk 2011) Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/ INTRODUCTION Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in
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SWOT-Analysis of Disneyland® Paris _________________________________________ Marketing for E&BE Tutorial group: 3/4 Subgroup: 2 Annett Behr (s2540363) Lino Dal Ben (s2490803) Celine van de Laar (s2477335) Janine Legtenberg (s2554747) Table of contents Introduction 2 Internal analysis 3 The market 3 Disneyland® Paris’ position and performance 3 In comparison to other amusement parks 3 Financial performance 4 Conclusion 4 Value 4 Disneyland® Paris’ marketing mix 5 Product 5
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Europe came natural. The city of Paris was chosen to host the new theme park. That was the first of many decisions that led to a very unsuccessful opening of EuroDisney. Many factors contributed to EuroDisney’s ‘unhealthy’ performance during its first few year of activity and many of these factors could have been avoided if the proper research would have been done. The first problem with EuroDisney was that Paris was the town chosen to be this park’s home. Paris was the perfect city to build the
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Disneyland Resort Paris: a development after understanding local cultures The case Disneyland Resort Paris: Mickey Goes to Europe introduced readers to the development of Disneyland Paris during fifteen years. Even though Disneyland Paris had a terrible start in 1994‚ it had a great improvement and bright future in 2007. The reason for its failure and success is the same: culture. Forgetting to respect local culture caused Disneyland to lose market and revenue in Paris‚ while adjusting its operations
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movement of currency around the world and the Gulf War (1991). If compare between Disney in Orlando and Disney in Paris‚ most of the people chosen to go Disney in Orlando because the price was much cheaper with guaranteed good weather and beautiful Floridian beaches within easy reach. Climate and Weather‚ In Paris the weather quite cold not include winter compare to other Disneyland in US‚ Japan and Hong Kong. In US‚ Disney was located near beaches weather a bit wormer nice to
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until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim‚ California and in 1983 in Florida (Hill‚ 2000). While in 1983‚ Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese‚ it turned out an unexpected massive successful Tokyo Disneyland. As a result‚ Disney did not hesitate to invest a big sum of money for Euro Disney in Paris. However‚ the expectation of a successful
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PESTLE ANALYSIS OF DISNEYLAND PARIS Posted on October 12‚ 2014 by uwegroup2014 Political The French labour law dictates that a person should work for 35 hours a week but may not exceed 48 hours a week. Overtime has to be paid for the first-eight hours and is worth 25% of their base hourly wage and after that its worth 50%. Concluding that in theory Disneyland Paris would have to employ two employees for one position to be efficient and not to break any labour laws. Economical France encountered
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Why didn’t Disney managers anticipate better the cultural blunders they experienced when Disneyland Paris first opened? The management team of Disney did not better anticipate the cultural blunders of Disneyland Paris because they used their past theme park opening experience in California‚ Orlando and Tokyo as models to replicate. Unlike their past experience Euro Disneyland (now Disneyland Resort Paris) the first multicultural park. What Disney executives did not realize was that they need
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