Disneyland Paris
“In a Magical Kingdom not so far away - somewhere between a place where you wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are, happily, never ending...” (disneylandparis.co.uk 2011)
Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/
INTRODUCTION
Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in Florida in 1971 and in Tokyo in 1983 (Owen 2011). The performance and popularity of the Japanese subsidiary resulted in making the company’s CEOs search within the Old Continent- considering the UK, France, Spain, Italy and Germany (Capps 2011). Being sure about new capabilities and competences built in Japan together with strong sales of Disney films, 23 March 1987 by signing the contract with Jacque Chirac, the company decided to give up warm climate in Spanish Costa del Sol and start developing a new park in Marrnela- VallZe,20m km from Paris ( Burgoyne 1995).
WHY MARMELA VALLZE?
Paris, is located in a country with well-developed infrastructure, famous for superior transport network in particular. The capital has been one of the most visited destinations in the world and can be easily reached by 17 million Europeans within 2h driving, 320 million can fly there in less than 3 hours( approximately the same market as in the U.S.). However, some argue that the place was chosen mainly due to the generosity of French government, which expected new jobs and revenue to be generated. In spite of sugar-beet farmers protesting, the 4, 400acres were sold at very low market value of $ 7, 500 per acre. Among others, it also guaranteed to extend rail network, to decrease VAT on tickets sales and to finance utility services( Burgoyne, 1995).
ANY PROBLEMS?
In spite of the initial wows and high future expectations , the first CEO of
Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/
INTRODUCTION
Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in Florida in 1971 and in Tokyo in 1983 (Owen 2011). The performance and popularity of the Japanese subsidiary resulted in making the company’s CEOs search within the Old Continent- considering the UK, France, Spain, Italy and Germany (Capps 2011). Being sure about new capabilities and competences built in Japan together with strong sales of Disney films, 23 March 1987 by signing the contract with Jacque Chirac, the company decided to give up warm climate in Spanish Costa del Sol and start developing a new park in Marrnela- VallZe,20m km from Paris ( Burgoyne 1995).
WHY MARMELA VALLZE?
Paris, is located in a country with well-developed infrastructure, famous for superior transport network in particular. The capital has been one of the most visited destinations in the world and can be easily reached by 17 million Europeans within 2h driving, 320 million can fly there in less than 3 hours( approximately the same market as in the U.S.). However, some argue that the place was chosen mainly due to the generosity of French government, which expected new jobs and revenue to be generated. In spite of sugar-beet farmers protesting, the 4, 400acres were sold at very low market value of $ 7, 500 per acre. Among others, it also guaranteed to extend rail network, to decrease VAT on tickets sales and to finance utility services( Burgoyne, 1995).
ANY PROBLEMS?
In spite of the initial wows and high future expectations , the first CEO of