Riding the Waves of Culture

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RIDING THE
WAVES OF
CULTURE
Second Edition

RIDING THE
WAVES OF
CULTURE
UNDERSTANDING CULTURAL
DIVERSITY IN BUSINESS

FONS TROMPENAARS
AND
CHARLES HAMPDEN-TURNER

NICHOLAS BREALEY
PUBLISHING
LONDON

This new edition first published by
Nicholas Brealey Publishing Limited in 1997
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Text © 1993, 1997 Intercultural Management Publishers NV
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The rights of Fons Trompenaars and Charles Hampden-Turner to be identified as the authors of this work have been asserted in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 1-85788-176-1
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CONTENTS

PREFACE TO THE SECOND EDITION

IX

1 AN INTRODUCTION TO CULTURE

1

References: 30, pp. 1-14, 1965.