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EURODISNEY: Trompenaars

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EURODISNEY: Trompenaars
2. In what way has Trompenaar´s research helped explain cultural differences between the united states and France?

The Guide Missile culture, is a concept lead from Trompenaar´s research (egalitarian tasks / results oriented). In this case there is a low attachment to the company, but a strong commitment to professionalism. People show a strong focus on achieving results, the actual status does not depend so much on the skills possessed by the hierarchical role but on the contribution to the improvement of business performance and team. According to this model, The US is a classical example of guided missile culture, characterized by an organizational culture promoting task orientation and support for people in the work environment. This type of culture is not only task oriented, but it is also focused on people. In fact, employees should respect fixed set of rules and be highly efficient; they should be more focused on the result of a project and not the process that led them to that result and this culture asks for a very high loyalty to the project rather than the company itself. The US guide missile organizational culture has a more domestic nature structure and employees are evaluated on their individual performance, even though the success of this type of organization is strictly connected to teamwork.

On the other hand, hierarchical task-oriented culture is defined as Eiffel Tower culture. It is a more formal culture than that of the family and with a strong emphasis on the role and respects the rules, norms and standards. France is an example of Eiffel Tower organizational culture, which is more submissive, laid back, and has a more traditional attitude towards management styles. Moreover, the Eiffel tour organizational culture has a pyramid structure meaning that high management takes all the important decision. In France organizational culture, hierarchy is very important and organizations duties are well established from the beginning. This type of



Bibliography: Reekie, W. D., Allen, D. E., Crook, J. N. (1991),The economics of modern business, Oxford: Blackwell Publishers Mireya Álvarez Herrera 132062

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