respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results for Sunsilk are: Knowledge: Sunsilk comes second in knowledge with an 80 percentile. Clinic plus enjoyed the top position because of its mass appeal and the association
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approximation of the cost‚ selling price of the product and the per unit contribution. There for a 300 ML bottle‚ for which we have the offer the contribution shall be: (300/1000)*Contribution Margin per unit Liters1.8 = INR 52.04 1.91 Cost of the Pantene shampoo
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CLEAR ICE COOL 69RS 200ML-134RS CLEAR SOFT GLOSS 69RS 200ML-134RS HAIR FALL DEFENCE 100ML -69RS 200ML-134RS RADIANT BLACK 100ML-69RS 200ML-134RS PROCTER AND GAMBLE PANTENE SHAMPOO 90ML IN RS. 400ML IN RS. 700ml in RS HAIRFALL CONTROL 59RS 199RS 299RS BLACK LONG 59RS 199RS 299RS PANTENE NOURISHMENT 59RS 199RS 299RS SMOOTH AND SILKY 59RS 199RS 299RS CONDITIONERS SIZE AND PRICE SIZE AND PRICE SIZE AND PRICE HAIRFALL CONTROL 90ML- 59RS
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Average middle class/ Local shops ) This store supplies stock to retail shops as well as serves the average middle class customers.  Target audience was men below 30 years.  Sachets were more popular  Head n Shoulders & Pantene were the favorite among customers.  These stores
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.Shashi Ranajn Kumar VVISM‚ Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions
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products. Dove Company also is the product differentiation that are selling different product for the same purpose such as Pantene‚ Sunsilk ‚ Rejoice‚ and so on. Besides‚ Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price. The competitors of Dove are Sunsilk‚ Rejoice‚ Pantene‚ L’Oreal and so on. According our survey that doing at Kampar area‚ the competitors are offering the lower price if compare
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no. | |1 |Introduction |8-16 | |2 |Research Methodology
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Sulphate I researched on the internet to see how many people liked Head and shoulders ‚ Pantene and Bed Hair shampoo and most of them said “Head and Shoulders burns my scalp” ‚ “it’s only good for dandruff and nothing else” “The first time I tried Pantene it was alright but the build-up on my hair was horrible… “Most Bed hair shampoos ruined my hair” “Two in one shampoo’s were awful especially the Pantene one‚ I used it back when I was horse riding and it didn’t clean my hair or scalp at all”
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In Figure 1 Selena is seen striking a pose with one hand on her hip‚ wearing an elegant white dress contrasting to her glossy black hair which seems to be flawlessly computerized. She seems confident‚ happy‚ and proud to be a supporter of Pantene. The saying “Strong is Taking the Heat” is seen on the advertisement‚ representing that their product will make hair protected and strong against heat. The results of that promise will then supposedly look similar to Selena’s flowing black waves which
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