Reseach on Shampoo

Topics: Shampoo, Hair care, Preference Pages: 28 (5647 words) Published: August 21, 2009
Study the buying behavior of consumers regarding branded shampoos in Ludhiana

Research Project Report

Masters in Business Administration

By
Jasdeep kaur

Table of Contents

|Chapter No. |Particulars |Page no. | |1 |Introduction |8-16 | |2 |Research Methodology |17-20 | |3 |Data Analysis and Interpretation |21-33 | |4 |Results and Findings |34,35 | |5 |Conclusion and Summary |36 | |6 |Appendix |37-40 | |7 |Bibliography |41 |

List of tables

|S.No. |Particulars |Page No. | |1 |Number of respondents using branded shampoos |21 | |2 |Frequency of using Shampoo in a week |22 | |3 |Awareness level of respondents regarding various brands of shampoos |23 | |4 |Source of information regarding Branded shampoos |24 | |5 |Most important factor of consumer preference |25 | |6 |Preference of brands of shampoos |26 | |7 |Importance level of factors considered by respondents while purchasing |27 | | |Shampoos | | |8 |Brand Switch if particular brand is not available |28 | |9 |Brand Loyalty among consumers |29 | |10 |Reasons that made respondents stick to one particular brand of shampoo |29 | |11 |Response in regard to intention to stick to the current brand of |30 | | |shampoo being used | | |12 |Satisfaction level of consumers towards their preferred shampoo brand |31 | |13 |Demographic profile of respondents |33 |

List of Figures

|S.No. |Particulars |Page No. | |1 |Number of respondents using branded shampoos |21 | |2 |Frequency of using Shampoo in a week |22 | |3 |Awareness level of respondents regarding various brands of |23 | |...
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