Market Study of Shampoos in India

Topics: Brand, Procter & Gamble, Marketing Pages: 4 (1119 words) Published: October 31, 2011
Place of Visit: big bazaar, chinch wad
Permission Obtained from: sales girl
Time Spent at the store: 1hour approx

HINDUSTAN UNLIVER LTD, INDIA
Name100 ml
Price in Rs200 ml
Price in Rs400 ml
Price in Rs
DOVE HAIR FALL THERPY64RS117 RS205 RS
DOVE DRY HAIR THERPY64RS117RS205RS
DOVE DAILY HAIR SHINE64 RS117RS205 RS
DRY THERPY CONDITIONER90ML -69 RS180ML -125RS
DOVE HAIR FALL CONDITIONER90ML- FREE ALONG WITH SHAMPOO180ML -125 RS

HAIR FALL SOLUTION100ML -56RS200ML -105RS400ML -179RS SUNSILK DREAM SOFT100ML -56RS200ML -105RS400ML -179RS THICK AND STRONG100ML -56RS200ML -105RS400ML -179RS ANTI DRANDRAFF100ML -56RS200ML -105RSNOT AVAILBLE

DAMAGE HAIR100ML -56RS200ML -105 RS400ML -179RS
BLACK SHINE100ML -56RS200ML -105RS400ML -179RS
CONDITIONERSSIZE AND PRICESIZE AND PRICESIZE AND PRICE
HAIR FALL SOLUTION90ML -54RS180ML -99RS
DAMAGE HAIR90ML -54RS180ML -99RS
THICK AND STRONG90ML -54RS180ML -99RS

CLEAR ACTIVE CARE69RS200ML-134RS
CLEAR ICE COOL69RS200ML-134RS
CLEAR SOFT GLOSS69RS200ML-134RS
HAIR FALL DEFENCE100ML -69RS200ML-134RS
RADIANT BLACK100ML-69RS200ML-134RS

PROCTER AND GAMBLE

PANTENE SHAMPOO90ML IN RS.400ML IN RS.700ml in RS
HAIRFALL CONTROL 59RS199RS 299RS
BLACK LONG 59RS199RS 299RS
PANTENE NOURISHMENT 59RS199RS 299RS
SMOOTH AND SILKY 59RS199RS 299RS
CONDITIONERSSIZE AND PRICESIZE AND PRICESIZE AND PRICE
HAIRFALL CONTROL 90ML- 59RS

HEAD AND SHOLDERS90MLAND PRICE200ML AND PRICE400ML AND PRICE ITCHY SCLAP CARE69 RS139224
SMOOTH AND SILKY69RS139224
COOL MENTOL69RS139224
ANTI HAIRFALL69RS139224
HEAD AND SHOULDERS FOR MEN69RS224
CONDITIONERS
ANTI HAIR FALL69RS

Economic observations:
Substitute Goods: There are various kind companies exists in the market which manufactures the shampoos and conditioners. But...
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