shampoo marketing

Topics: Decision making, Scientific method, Case study Pages: 4 (791 words) Published: February 2, 2014
Case Study to be Advised shortly .

You will be required to read the case study and provide an outline recommendation regarding:

a) the customer and market audit and

b) the product / service audit

that would be needed in order to develop a marketing programme aimed at re branding this product for this business entity .

Provide recommendations regarding marketing objectives and strategies that should be developed.

This will be shortly available on the Assessment web site .

Provide an outline recommendation regarding:

a) the customer and market audit and

b) the product / service audit

Provide recommendations regarding marketing objectives and strategies that should be developed.

Analysing case studies provides you with insights into real-world companies’ and the problems and challenges they face with marketing and general management decisions. These challenges provide you with an opportunity to diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the conceptual frameworks learned in this subject.

Subject concepts should form the basis of analysing case information, developing alternative solutions and making recommendations. You should read the paper a number of times and attempt to address the items above independently. This will highlight areas that you need further information on and you can then conduct the necessary secondary research, including academic papers, reports and media coverage. You should then apply marketing concepts, theories and empirics covered in the subject to the problem.

You may find sometimes that cases have incomplete information from which to make decisions, or that managers have made decisions based on incomplete information. In this instance, you may need to (a) make some assumptions about why they made these decisions and describe these, or (b) research the company, industry or issue and determine the appropriateness of...
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