Preview

Nt1310 Unit 1 Assignment 2

Powerful Essays
Open Document
Open Document
809 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nt1310 Unit 1 Assignment 2
Final Justification Report – Assignment 2.3

Keisha Gallman
ENG-315 Professional Communications
Professor Traci Wilmoth

August, 17, 2014

Introduction

Problem Statement
Razzor Sharpe hair salon is considering opening a new salon is considering opening a new salon in the Greenville area in the next few months. The salon has hired some of the best hair stylist from the upstate of South Carolina. The owner is faced with the problem of deciding which hair care line would be the best to carry in the salon. In an effort to persuade the owner and stylist, vendors will be visiting the salon on a weekly basis offering product samples and weekly specials.

Terminology
Ethnic- population subgroup with a larger dominant national
…show more content…
The stylist researched two perspective vendors to determine the best option for the salon. The two vendors researched were Alternative 1, Alicia Lee representing Dudley hair care products and Alternative 2, Frank Milam representing Design Essential hair care products. The criteria used to judge the two alternatives were as follows: price, service, quality and delivery. The research included online research (comparing prices) calling other salons, and testing the products. The evaluation of the two alternatives points out that Alternative 2, Frank Milam with Design Essentials should be recommended. The recommendation shows they offer better pricing, savings of $5.75 - $12.75 for a bottle of shampoo, better promotions for purchasing products, they have a quality money back guarantee and faster delivery …show more content…
To accomplish the objective, I have talked with local salons, compared pricing of products, tested similar competitive products, and compared their service skills.
For a new salon it is critical to monitor money being spent. Pricing has been compared by two different vendors, Dudley and Design Essential hair care two of the best known vendors in ethnic hair care. It is the goal of Razzor Sharpe to get the best value for its money. Comparing the two salons there is competitive difference of savings of $5.75 - $12.75 per bottle of shampoo and conditioner. The salon wants the gain the better value and purchase these bottles in 32 oz. each. Only one vendor was able to offer all shampoo and conditioner in the 32 oz. bottles.
The service criteria was the customer service provided to the stylist and the customers by the sales rep vendors, as well as feedback from other salons. Both vendors have exceptional customer service skills and are very knowledgeable of their products. They are always respectful of the sty list anytime they enter the salon. Each vendor is willing to offer a special promotion if they are chosen as the vendor to service the salon. Dudley is willing to offer a free bottle of styling spray with any bottle of shampoo purchased, a $2.79 value. Design Essential offers 32 oz. bottles in both shampoo and conditioner and

You May Also Find These Documents Helpful

  • Good Essays

    Paul Mitchell Essay

    • 767 Words
    • 4 Pages

    Hair care products are always in high demand regardless if it is your basic shampoo, conditioner, styling products, or color. The competition between product lines is obvious when you go to the store and look on the shelves, but most people aren’t aware of what is a professional line of hair care products. Paul Mitchell Systems is a long surviving product line in the beauty industry because; how it began, the unique marketing strategies, leading to the continuing success today.…

    • 767 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Res 350

    • 327 Words
    • 2 Pages

    * A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for new shampoo package.-Exploratory-Surveying customers to see if there products are satisfying them.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Many of us like to look our best, unfortunately in today’s economy it can be difficult to go to the salon without spending a lot of money. The good news is the Cosmetology Department offer many inexpensive services for the community.…

    • 458 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Once you choose the salon with the most inexpensive prices, visit the salon to see if everything is sterile and clean, including the facility. There are many things you need to check. Make sure they have the correct…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    public event paper

    • 789 Words
    • 4 Pages

    In the context of a beauty salon, information is shared, opinions and feedback are given. Information is shared and respected by both clients and stylists. The clients and stylists build relationships around the…

    • 789 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Industry Analysis

    • 389 Words
    • 2 Pages

    The salon industry, while having its foundation solidly planted in consistency, is ever evolving. This requires progressive planning and aggressive execution. There is also a growing trend in the salon industry, not only of stepping away from the "Big Beauty" corporate product structure but yet replacing them with smaller, independent and what is becoming known as Organic companies, products and services. This has becoming a supportive and…

    • 389 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The purpose of this study is to formulate an effective strategy for the success of hair and makeup grooming business in a service industry. The writer is passionate about make-up artistry and would want to make her artistic skills to amazing use. She enjoys helping people feel more comfortable in their own skin, affording people the opportunity to play a new role by makeup application, and helping a beautiful bride and bridesmaids feel and look amazing on their special day.…

    • 665 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    The current problem statement is that the company needs to decide a promotion strategy for a line of its professional hair-care products. And it needs to decide from three promotional alternatives as below:…

    • 500 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The South African haircare market - both professional and consumer - is growing in double digits…

    • 666 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Small Business Analysis

    • 1325 Words
    • 6 Pages

    Shampoo is a small business based on the SBA size standards table that limit the amount of annual receipts of beauty salon business to equal or less than $7 million. Shampoo was founded and owned by Frank Pagan and Linda Serrano, two local entrepreneurs with previous successful experiences working in the life and disability insurance field. The couple founded their beauty salon and spa business in Plaza Pradera near Rio Hondo, Bayamon in Puerto Rico in May 2006. They started their business with two administrative employees and with borrowed services from other technically trained personnel. The owners had a vision of providing innovative beauty salon and spa services, and created a company mission to ensure that all of the costumers feel like stars throughout their beauty salon and spa services experience. The employees that were part of the organization were all technically qualified in their respective field of work, and these employee’s values were completely in sync with the business vision and were all working together towards accomplishing the mission. In 2008, the owners sold their business to another entrepreneur and shifted their focus on founding a Christian non-denominational church in Levittown, PR. To this day this…

    • 1325 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    WERTYYY

    • 440 Words
    • 2 Pages

    “It is our commitment to bring out the beauty in every Filipina.” To provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. For several years now, we are continuously striving to give the clients their best salon experience that exceeds expectations. With a roster of benchmark stylists in the industry, we exert great efforts to give meaning in striking the balance between quality and affordability. We give our clients a satisfied feeling of confidence for less.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Partnership with popular salons, to exclusively utilize our product line - building on positive customer-based brand equity through association with another top brand.…

    • 1538 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Shampoo and conditioner product development has followed movements in fashion, adding value to the sector, but this market has also been affected by changes in the wider economy. The data shows that there are many brands in hair care market, and Dove conditioner and shampoo...…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    objectives of dove

    • 523 Words
    • 7 Pages

    Many potential reasons are in the following list.We would like you to rank the following qualities for purchasing a shampoo?…

    • 523 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Brandstorm

    • 466 Words
    • 2 Pages

    The hair care industry has been experiencing a general increasing trend over the past years. In the Philippines alone in 2011, there is an increase in the value of shampoos and conditioners by 6%. As for instance, the key countries in Southeast Asia which are Thailand, Philippines, Singapore and Malaysia are experiencing a stronger domestic demand for hair care products such as shampoos and conditioners that are essential in personal grooming. As matter of fact, hair care sales in these key countries grew by an average of 8% in 2011 and is expected to grow by an average of 4% in the coming years.…

    • 466 Words
    • 2 Pages
    Satisfactory Essays