Hair Braid in the Global Market

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Supremely confident market registering strong growth rates. South African salons unaffected by economic downturn
Chemical relaxing and African hair styling most popular services accounting for almost all salon business.
Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons
The South African haircare market - both professional and consumer - is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive. The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces - such as consumer service industries, media sector and the professions - is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence.

In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the single largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, “There is a big market for ethnic hair. These needs have to be addressed”

Chemical relaxing and African hair styling are the most popular services accounting for almost 80% of salon business. Hair relaxing is the leading service category and will continue to be the mainstay of the African professional and consumer hair care market. The complex relaxing process consists of a package of services with many procedures. A wide product range covering different formulations and packages for the various process stages is required. There is strong – as yet unmet- demand for colourants suitable for using on relaxed hair. African styling is the next most important service category in black salons. This term is used to cover a number of styles such as braiding, hair extensions and...
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