Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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abovementioned brand will be analysed in the different parts of the world and the conclusion will be made according to the results of the future study. Hence‚ I will make the conclusion how the cultural differences influence the marketing strategy of Pantene shampoo in different countries. 2. KEY THEORETICAL CONCEPTS 2.1. DEFINING CULTURE It will be beneficial for this research to look on the notion “culture” first. For example‚ Kroeber and Kluckhohn’s definition of culture says „Culture consists
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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India penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It
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P’S ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places
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Thai Pantene Ad: You Can Shine Yesterday‚ I saw an impressive video posted by my friend on Facebook. It’s a Thai Pantene commercial about a deaf and mute girl who plays the violin. At first‚ I didn’t know that it was actually a shampoo commercial because it’s quite long (4:30) and looks more like a movie trailer. A lot of people was inspired by the advertisement while a few contradicted it. I‚ for one was captivated by the video but I have to admit that the advertisement failed in so many levels
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During the Super Bowl‚ Pantene‚ a popular hair care line debuted several commercials of the daughters of famous football players getting their hair done. The biggest thing about these commercials were that rather than the mothers it was the dads doing their hairs. These commercials were pegged as “Dad Do’s” with the tag line Strong is beautiful‚ making the claim that girls who spend quality time with their dads grow up to be stronger women. These commercials can be viewed and analyzed through 2 of
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we will look onto Pantene‚ the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind this Pantene. Next‚ we will discuss
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