Analyzing the Marketing Mix Strategy of Apple Inc. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers Over the last decade‚ Apple has redefined the music business through the iPod‚ the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system‚ the iTunes media browser; the iLife
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ABSTRACT The purpose of the individual assignment is study the profile of a multi-national company which has various branches in different continents. Each continent has different social culture as well as style of economy management. To narrow down with examples on the study‚ a world-class cooperation has been selected to be the topic of discussion‚ Google Inc. TABLE OF CONTENTS | | Page | ABSTRACT | | i | TABLE OF CONTENTS | | ii | LIST OF FIGURES | | iv | |
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GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ..........................
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Reading Assignment 4 3/5/2013 There are many kinds of social discrimination existed all over the world‚ such as racial‚ religions‚ sex discrimination etc. Every person has equality before the law‚ but‚ in many case‚ the fate of people would be decided to depend on their background. Depending on parent income‚ some people can graduate from private university‚ others just graduate from public high school. In fact‚ these different of process would greatly influence in their future. As I watched video
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Of the many different relationships we form over the course of the life span‚ the relationship between parent and child is among the most important. Not surprisingly‚ students of child development have devoted considerable attention to the parent-child relationship‚ in order to understand how it develops and functions over the lifespan. Among the many questions researchers examine are those concerning normative changes in the parent-child relationship over the course of development (e.g.‚ How does
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like? A luxury brand may have profound influence on an overall product strategy since its position may determine how the company is going to make its next step. A luxury brand like Coach epitomizes elegance and combines classic beauty with modern design. According to John E. Gamble‚ not only has Coach become one of the most respected and known brand names in the ladies’ handbags and leather accessories luxury brand industry‚ it is also one of the most best-selling luxury brand companies in the
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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Customer Gap Perceived Service Service Delivery External Communications to Customers COMPANY Gap 3 Gap 1 Gap 4 Customer-Driven Service Designs and Standards Gap 2 Company Perceptions of Consumer Expectations Customer Expectations Gap 1 •Inadequate marketing research orientation •Lack of upward communication •Insufficient relationship focus •Inadequate service recovery Company Perceptions of Customer Expectations Customer-Driven Service Designs and Standards Gap 2
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