Apple Inc
GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH, GURGAON
STRATEGIC MANAGEMENT PROJECT REPORT
STRATEGY MANAGEMENT AT
APPLE, INC.
1. 2. 3. 4. 5.
PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46)
Date: April 3, 2012
Contents
1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products .............................................................................................................. 4 Exit of Steve Jobs and Decline of Apple....................................................................... 5 The Sculley Years, 1985–1993 ..................................................................................... 5 The Spindler and Amelio Years, 1993– 1997 ............................................................... 6 Steve Jobs and the Apple Turnaround ........................................................................ 7 Apple iPods and iTunes................................................................................................ 7 Name Change and Recent Products ............................................................................ 8 The iPhone ................................................................................................................... 9 App Store ................................................................................................................... 10 The iPad.................................................................................................................. 11 Porter’s Five Forces Model ........................................................................................ 13 Rivalry Among Competitors
STRATEGIC MANAGEMENT PROJECT REPORT
STRATEGY MANAGEMENT AT
APPLE, INC.
1. 2. 3. 4. 5.
PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46)
Date: April 3, 2012
Contents
1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products .............................................................................................................. 4 Exit of Steve Jobs and Decline of Apple....................................................................... 5 The Sculley Years, 1985–1993 ..................................................................................... 5 The Spindler and Amelio Years, 1993– 1997 ............................................................... 6 Steve Jobs and the Apple Turnaround ........................................................................ 7 Apple iPods and iTunes................................................................................................ 7 Name Change and Recent Products ............................................................................ 8 The iPhone ................................................................................................................... 9 App Store ................................................................................................................... 10 The iPad.................................................................................................................. 11 Porter’s Five Forces Model ........................................................................................ 13 Rivalry Among Competitors
References: 1. http://en.wikipedia.org/wiki/History_of_Apple_Inc. 2. Fabrizio Di Muro, Strategic Planning at Apple Inc., Ivey Management Services, Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada 3. Prof. David B Yoffie, Apple Inc. in 2010, HBS No. 710-467, June 21, 2010, Harvard Business School Publishing, Boston 4. Prof. David B Yoffie & Renee Kim, Apple Inc. in 2010, HBS No. 9-710-467, March 21, 2011, Harvard Business School Publishing, Boston 18