Apple Inc

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GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH, GURGAON

STRATEGIC MANAGEMENT PROJECT REPORT

STRATEGY MANAGEMENT AT

APPLE, INC.

1. 2. 3. 4. 5.

PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46)

Date: April 3, 2012

Contents
1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products .............................................................................................................. 4 Exit of Steve Jobs and Decline of Apple....................................................................... 5 The Sculley Years, 1985–1993 ..................................................................................... 5 The Spindler and Amelio Years, 1993– 1997 ............................................................... 6 Steve Jobs and the Apple Turnaround ........................................................................ 7 Apple iPods and iTunes................................................................................................ 7 Name Change and Recent Products ............................................................................ 8 The iPhone ................................................................................................................... 9 App Store ................................................................................................................... 10 The iPad.................................................................................................................. 11 Porter’s Five Forces Model ........................................................................................ 13 Rivalry Among Competitors ............................................................................... 13 Emergence Of Substitutes .................................................................................. 13 Power Of Suppliers ............................................................................................. 13 Power Of Buyers ................................................................................................. 14 Barriers To Entry ................................................................................................. 14 Strengths ............................................................................................................ 15 Weaknesses ........................................................................................................ 15 Opportunities ..................................................................................................... 15 Threats................................................................................................................ 15

STRATEGY ANALYSIS TOOLPACK ...................................................................................... 13 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.3

Swot Analysis For Apple ............................................................................................ 15

Timing – Another Dimension Of Impeccable Strategy .............................................. 16

4. 5.

APPLE’S STRATEGY GAMEPLAN ........................................................................................ 17 REFERENCES ..................................................................................................................... 18

Strategic Management Project Report: Apple’s Strategy

2012

1. INTRODUCTION
Apple Inc. needs no introduction as it is one of the world’s most successful, popular and iconic companies with around three decades of ground-breaking innovations and redefining the way humans consume digital content such as music and movies....
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