Weekly Investment Research
CONSUMER DISCRETIONARY Retail-Apparel
The Gap, Inc. (GPS)
Ticker Exchange Financial Year End Market Price * Market Cap ($ bln) * 52-Week Hi / Low Average Daily Volume *As of previous day close GPS NYSE January $16.86 10.89B $16.6 / $26.3 > 8,000,00
The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions.
This will be done by highlighting the social influences that influence the G
Table Of the Contents
The nature of the external environment surrounding the company 3
Distribution Channels 4
Other external factors 4
SWOT Analysis 5
1. Analysis of the company's history, development and growth
Founded in 1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frus
1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap, Banana Republic, Old Navy, and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”, i.e. compared to a strategy in which this com
Brand strategy and integrated marketing communication (IMC): a case study of player's cigarette...
Integrated marketing communication (IMC) is defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlli
Gap Inc. – A Portfolio Analysis
April 23, 2008
This paper is an analytical overview of Gap, Incorporated and its portfolio members. It describes the birth of the company and goes on to describe its current position. As part of the description process, it includes the four major
SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH
“Product development and innovation as brand strategy”
SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT
SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT
All of our work in 2009 was aimed at connecting with our customers as they faced one of the most challenging times in recent memory.
Companies like ours had to compete differently as consumers looked for value from trusted brands that spoke to their individual needs. As you can
Gap Inc.- Face the economic issues and enter Chinese market analysis.
Student number: 24197114
Student name: Ting Zheng
Research skills ARTD: Assignment 1
Winchester School of Art
Background & Introduction
GAP Inc. (NYSE:GPS) is an American clothing and accessories retailer, whi
Assignment for International Business Environment
Group Project: Advising a multinational company on its international business development.
Chosen Company: Gap Inc.
International Business Environment I
Word count: 4379
Submission Date: 09/11/2009
Gap Inc. is an American clothing and accessories retailer based in San Francisco California. The company was founded on August 21,1969 by Donald and Doris Fisher. Gap is one of the largest specialty retailers. They operate four of the most recognized apparel brands in the world:Gap,
May 1, 2011
Gap Inc. is a very prosperous company consisting of several attached in house businesses such as Banana Republic and Old Navy. GAP, was founded by husband and wife in the 60’s by the name of Don and Doris Fisher. In the report you
There are numerous companies that follow an extremely differentiated product strategy. Real Marketing gives a vignette of Procter & Gamble (Attached) and shows just how finely the market for laundry detergents can be segmented. Many consumer products companies follow this same strategy. B
Table of Contents
Background of the company: 6
Mission and vision statement: 6
Industry analysis: 7
Porter’s Five Forces analysis: 8
Treat of new entry: 8
Threat of substitutes: 9
Power of suppliers: 9
Power of buye
Brand Strategy Checklist
* What is the nature of the business?
* What is the snapshot of the current business situation?
* How does the financial model look?
* What are the key outputs and revenues of the business?
* Are we capable of turning waste into resource
Introduction: Gap Inc. information
Founded in 1969 by Doris and Don Fisher, the first Gap store opened in San Francisco with the concept of a simply store for customers to shop a wide range of fits and styles. Gap is one of the world's most recognized brands providing clothes, accessories, and