• Gap Inc
    1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap, Banana Republic, Old Navy, and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”, i.e. compared to a strategy in which this company would have...
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  • Zara Casestudy
    production chain, Gap Inc and H&M outsource all their production. Zara’s vertical integration enables the firm to have a faster turnaround than its competitors. Product and geographic diversification has been used by the three clothing brands as their main directions for growth. Gap Inc and H&M have...
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  • Gap Inc
    Introduction GAP Inc has been a member in the family-clothing-store industry for 43 years. They are one of the top four companies with a 16.3% market share as of 2010 (Van Beeck, 2010). They have a chain of stores that include GAP Inc, Old Navy, Banana Republic, Piperlime and Athleta. Between 2002 and...
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  • Miss
    A. Gap introduction Founded: 1975, by Amancio Ortega and Rosalía Mera in Galicia, Spain Brand: It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Product Design: Stores: Online:...
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  • Gap - Case Analysis
    Case Analysis and Strategic Recommendations for GAP Inc., Introduction The Gap was founded in 1969 by husband and wife Don and Dorris Fisher. It started in down town San Francisco as a Levis retailer who also sold records. From the beginning, the Fishers wanted the company...
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  • Strategic Audit of the Gap, Inc.
    Strategic Audit of The Gap, Inc. Submitted by: Chris Bess, Teddy Ormsbee, Tiffany Sayers, and Jeremey Williams Submitted to: Professor Ditmore 13 April 2010 Table of Contents I. Current Situation: The Gap in 2002 3 A. Past Corporate Performance 3 B. Strategic Posture 4 II. Corporate...
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  • zara case study
    world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman, Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La...
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  • zara case study
    world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman, Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La...
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  • International Marketing
    world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman, Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La...
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  • Zara case study
    world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman, Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La...
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  • Marketing Mix
    marketing mix as a part of its strategy to become the world’s most powerful. When anyone decides to sell a product he or she should find out who the product appeals to. Concentrating on what appeals to the customer is vital to securing the sale. When the marketing strategy addresses a marketing mix the...
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  • Gap.Com Ic
    COM “This is about being clicks and mortar – letting customers access the Gap brands, whether in the store or online” – Ron Beegle, E-VP, Gap Inc.Direct One of the first bricks and mortar retailers to venture online, Gap Inc., headquartered in San Francisco, was widely considered an e-commerce pioneer...
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  • Internalisation of Spanish Fashion Brand Zara
    FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation, fashion retailing, market entry, branding, international marketing, Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT...
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  • Gap Inc. in 2010: Is the Turnaround Strategy Working?
    Executive Summary Gap Inc. is facing the problem of decreasing sales in the family clothing store industry. Included in this paper is a detailed analysis of the family clothing store industry. This external analysis has showed that the industry is extremely competitive and difficult to make a profit...
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  • Private Lable
    flocking to private brands for relief from rapidly escalating food prices. Even upperincome shoppers, those earning more than $100,000 per year, were turning to private brands. Today, the economy has stabilized, food prices are increasing at a much slower rate, but the growth of private brands continues, creating...
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  • Gap Enter China
    Is the cake easy to share? ----Review on GAP entry to China Review GAP’s “If you look at China there are 110 cities with a population of one million or more, and all of them have room for a GAP store there somewhere,” ---- Redmond Yeung, president of GAP INC China operations INC’s In Nov 2010,...
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  • Internationalisation of the Spanish Fashion Brand Zara
    full text archive of this journal is available at www.emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School, Uxbridge, UK Abstract Purpose – Research on the internationalisation of retailing has been...
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  • Gap Inc
    Project On Study the Segmentation, Positioning and Target Market of GAP Inc. Submitted by Ashish Dhama Heer Jhurmarwala Kavina Mamtora Under the supervision of Ms. Noopur Chopra Submitted to National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt. of India) GH-0 Road, Behind...
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  • Apple
    product performance, brand reputation, manufacturing capabilities, economic scale, innovation abilities and customer service capabilities. The Apple always tries to maintain the brand reputation, innovation, quality, and customer service capabilities. Brand/ Reputation Brand reputation refers to...
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  • Marketing
    competitive and fast-paced business environment. As retired Harvard Business School Professor John P. Kotter explains in the Summer 2004 issue of strategy+business, this means we must “create 100 million new leaders” throughout society. Organizations are spending millions of dollars yearly for imparting...
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