Brand Loyality
IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY
Rizwan Arshad1, Idrees Akbar2, Abdul Muqtadir3, Urooj shafique4, Hafsa Zia5, Waheed Naseer6, Shoaib Ahmad Amin7
1(Faculty Member, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
2(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
3(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
4(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
5(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
6(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
7(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
Abstract: To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore the dominated companies spend a lot on the brand to make it unique in order to develop the brand loyalty. Brand loyalty can be created by the numerous ways and strategies but most convenient ones are how much you fulfill your promises in the light of brand credibility, and so on service quality is how much strong if the customer is satisfied then it will show its loyalty towards brand and if not then it shift the intention towards other brand in term of brand switching. This study measures brand loyalty of banking clients of Bahawalpur in Pakistan. A field survey was conducted in Islamia University of Bahawalpur. the study was conducted by 200 respondents, analysis were conducted by mean of exploratory and confirmatory factor, for checking the data and common method variance. For checking the relationship regression analysis were done. The results were quit significant. Findings indicate that bank has performed satisfactorily in presenting a desired
Rizwan Arshad1, Idrees Akbar2, Abdul Muqtadir3, Urooj shafique4, Hafsa Zia5, Waheed Naseer6, Shoaib Ahmad Amin7
1(Faculty Member, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
2(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
3(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
4(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
5(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
6(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
7(Student, Department of Management Sciences Islamia University of Bahawalpur, Pakistan)
Abstract: To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore the dominated companies spend a lot on the brand to make it unique in order to develop the brand loyalty. Brand loyalty can be created by the numerous ways and strategies but most convenient ones are how much you fulfill your promises in the light of brand credibility, and so on service quality is how much strong if the customer is satisfied then it will show its loyalty towards brand and if not then it shift the intention towards other brand in term of brand switching. This study measures brand loyalty of banking clients of Bahawalpur in Pakistan. A field survey was conducted in Islamia University of Bahawalpur. the study was conducted by 200 respondents, analysis were conducted by mean of exploratory and confirmatory factor, for checking the data and common method variance. For checking the relationship regression analysis were done. The results were quit significant. Findings indicate that bank has performed satisfactorily in presenting a desired