Live Project on Consumer Buying Behavior on Soft Drinks BY Arijit Das Reg. No : 5027 And Nadim Ahmed Khan Reg. No : 5019 Of VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT Under the Guidance of Sunitha Ratnakaram Associate Professor A PROJECT REPORT Submitted to the FACULTY OF BUSINESS MANAGEMENT In partial fulfillment of the requirements For the award of the POST GRADUATE DIPLOMA IN MANAGEMENT November 2010 DECLARATION We Arijit Das and Nadim Ahmed Khan hereby declare that this project
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In India‚ the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace‚ so the major soft drink companies are forced to cut profit
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Coca-Cola India San Francisco State University MKTG 432-02 Fall 2010 Professor Veronica A. Papyrina Group 3 TABLE OF CONTENTS 1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem ....................................
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INFORMATION TECHNOLOGY & MULTIMEDIA COMMUNICATION OUMH1103 LEARNING SKILLS FOR OPEN AND DISTANCE LEARNERS IMPORTANT SOFT SKILLS FOR UNIVERSITY STUDENTS Name: Md. Mahamudur Rahman E-mail address: sohag@oum.edu.my Table of Contents Abstract 2 Introduction 3 Discussions 4 Conclusion 9 References 10 Abstract “Soft skills” are the extra or additional intangible skills required by students beyond their academic skills which are generic in
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Soft skills is a sociological term relating to a person’s "EQ" (Emotional Intelligence Quotient)‚ the cluster of personality traits‚ social graces‚ communication‚ language‚ personal habits‚ friendliness‚ and optimism that characterize relationships with other people. Soft skills complement hard skills (part of a person’s IQ)‚ which are the occupational requirements of a job and many other activities. Soft skills are personal attributes that enhance an individual’s interactions‚ job performance and
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Operations Management Success Factors of Soft Drinks Manufacturers In Bangladesh Soft Drinks Industry like other developing and developed countries is getting much popularity in Bangladesh. The number of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in both urban and rural areas are taking soft drinks in a large amount. To capture this market many global brands are
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Soft power without hard power is no power. In the early 1990s‚ Joseph Nye’s book Bound to Lead: The Changing Nature Of American Power ignited a huge discussion among society of the need to transition from America’s traditional use of hard power to something more benign which he termed soft power. Before looking at the two branches of power‚ we first define power as the ability to do something or act in a certain way. As Nye had pointed out‚ nations can wield power in two forms‚ soft and hard power
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Soft skills – A vital aspect in career growth Soft skills is a sociological term relating to a person’s “EQ” ( Emotional Intelligent Quotient)‚ the cluster of personality traits‚ social graces‚ language‚ communication‚ personal habits‚ friendliness‚ and optimism that characterize relationship with other people. It is often said‚ hard skills are required to receive an interview call but soft skills are needed to get or retain the job or for further career growth. Hence‚ soft skills complement
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changed tremendously and for this many things are used for people to make their life comfort. Soft-drinks are the products to make people refreshing. This report has been prepared on this product on the topic “Competitive Force of Soft Drink Industry in Bangladesh.” This is a great opportunity to know about this industry through our report. This market is a competitive market by nature as several soft drinks companies is working in the market. Their different competitive tactics make us to learn
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