Page 1 of 21

Consumer Buying Behaviour on Soft Drinks

Continues for 20 more pages »
Read full document

Consumer Buying Behaviour on Soft Drinks

  • By
  • December 2, 2010
  • 5311 Words
  • 17 Views
Page 1 of 21
Live Project on Consumer Buying Behavior on Soft Drinks
BY
Arijit Das
Reg. No : 5027
And
Nadim Ahmed Khan
Reg. No : 5019

Of
VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT

Under the Guidance of
Sunitha Ratnakaram
Associate Professor

A PROJECT REPORT
Submitted to the
FACULTY OF BUSINESS MANAGEMENT
In partial fulfillment of the requirements
For the award of the
POST GRADUATE DIPLOMA IN MANAGEMENT
November 2010

DECLARATION
We Arijit Das and Nadim Ahmed Khan hereby declare that this project titled “Consumer Buying Behaviour”is an original work carried out by ous , under the guidance of Sunitha Ratnakaram(Associate Professor).The report submitted by ous is a bonafide work carried by ous of our own efforts and it has not been submitted to any other University or published any time before. Arijit Das Nadim Ahmed Khan

Date :20.11.2010 Place : Hyderabad

Table of contents
ChapterNo.| Title| Page No.|
Chapter1| Introduction | |
| introduction of study| 6-7|
| OBJECTIVES| 7|
| NEED OF THE STUDY| 7|
| SCOPE & LIMITATIONS| 7-8|
CHAPTER 2| REVIEW OF LITERATURE| |
| SUMMARY OF 10 ARTICLES| 10-14|
CHAPTER 3| RESEARCH METHODOLOGY| |
| SOURCE AND TYPE OF DATA COLLECTION| 16|
| SAMPLE DESIGN| 16-17|
| RESEARCH INSTRUMENT| 17|
| STATISTICAL ANALYSIS DETAILS| 18-20|
Chapter 4| DATA ANALYSIS| |
| CROSS TABULATION| 22-36|
| GRAPHICAL REPRESENTATION AND INFERENCE| 22-36|...