Consumer Buying Behaviour of Magazines

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Summer Internship Report

ON

“CONSUMER BUYING BEHAVIOUR OF MAGAZINES”

By
ASHISH KUMAR MUKHERJEE
A0102109001
MBA(Entrepreneurship) Class of 2011

Under the Supervision of Under the Guidance of
Dr. Vandana Mathur Mr. Sumit Bhardwaj
Programme Leader Deputy Manager
MBA (Entrepreneurship) Outlook (India) Pvt. Ltd.

In Partial Fulfilment of Award of Master of Business Administration

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
2011

Acknowledgement

I hereby take this opportunity to express my deep gratitude to the persons who made this project successful and possible.

I would like to thank Amity Business School, for providing me an opportunity to take this project work and to my guide Dr. Vandana Mathur, under whose supervision and guidance whole of the project has been completed.

I would like to thank Ms. Shivi Bhasin as she found me credible enough to work for Outlook (India) Pvt. Ltd. and selected me for a challenging project and guided me throughout the project at each and every step, thus was able to complete my project successfully.

I am sincerely thankful to Mr. Sumit Bhardwaj, Deputy Manager - Outlook (India) Pvt ltd. for permitting me to do the project work and submitting the report in department and for continuous motivation.

My sincere thanks to Mr Mauzam, Team Leader, Outlook (India) Pvt. Ltd for his valuable guidance that was of great help during the project and helped me in completing this project successfully.

Lastly I am thankful to my colleagues and friends who have directly or indirectly extended their cooperation and suggestion in completing the project.

ASHISH KUMAR MUKHERJEE
DECLARATION

I confirm that the project work that is undertaken by me is an original and authentic work done by me. This project is being submitted in partial fulfilment for award of degree of Post Graduate Degree in Management from AMITY BUSINESS SCHOOL.

The... [continues]

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