both companies currently face and suggest alternatives and recommendations in order assist Shasta‚ a subsidiary of National Beverage Corp.‚ to gain more market share. Table 3 exhibits that National Beverage Corp. makes up only about 2.8% of the soft drink industry in 2010. Company Background Dr. John Pemberton‚ a pharmacist from Atlanta‚ invented Coca -Cola in 1886. The world‟s largest non-alcoholic beverage company trademarked its name and logo in 1893. After thirty years of establishment
Premium Coca-Cola Soft drink Revenue
rP os t 9-709-451 REV: SEPTEMBER 30‚ 2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth
Premium Soft drink Coca-Cola Pepsi
it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers. First he named his
Premium Coca-Cola Pepsi Cola
Solubility of CO2 in water Aim: To decarbonate a bottle of soft drink and find out the amount of CO2 in the drink. * Principle: The reaction between carbon dioxide and water is an example of an equilibrium reaction: Materials: * * 3 soft drink bottles (300ml) * 6g of salt (NaCl) * Triple beam balance scale * Thermometer * Digital scale * Watch glass * Electric hotplate Method: Standing up method 1. An unopened bottle of carbonated drink
Premium Carbon dioxide Water Carbonated water
In 2002‚ to cater to the huge demand The Group ventured into beverage market with Globe Soft Drink Ltd. In 17th July 2002 GSDL has started its operation to produce carbonated and non-carbonated drinks‚ natural fruit drinks and mineral water. The plant is equipped with State-of-The- Art‚ fully automated machineries of European origin. At the beginning the production capacity of GSDL was 10‚000 liters of Soft Drinks per hour‚ to meet the increasing consumer demand the capacity was increased to 25
Premium Soft drink Carbonated water Coca-Cola
successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000
Premium Coca-Cola Soft drink Energy drink
CONTENT 1) INDUSTRY PROFILE 2) COMPANY PROFILE I) INTRODUCTION OF THE COMPANY II) ORGANISATIONAL SET UP & STRUCTURE III) PRODUCTION PROCESS IV) SEGMENTATIONOF SOFT DRINK 3) STUDY MATERIAL I) INTRODUCTION OF THE STUDY II) OBJECTIVES OF THE STUDY III) SCOPE OF THE STUDY IV) LIMITATION OF THE STUDY 4) RESEARCH METHODOLOGY 5) COLLECTION OF
Premium Coca-Cola Soft drink
business must work together to meet the main objectives of the firm‚ which is to satisfy customers. 2. The soft drinks Company Britvic’s micro environment revolves around its rivals‚ buyers and suppliers. Due to a variety of soft drinks available on the market‚ Britvic’s is facing stiff competition in almost every market its invested In‚ but it’s still ranked 2nd in the UKs leading soft drink sales. Some of its popular products like Pepsi are licensed and receives product ingredients direct from
Premium Soft drink Marketing Scientific method
Jiamin Ma Porter’s Five Forces Analysis on Cola Wars Case Threat of New Entrants The threat of new entrants in the soft drink industry is low. Barriers to the CSD industry are extremely high because customers have high brand loyalty towards to either Coke or Pepsi. As the case mentioned‚ Coke and Pepsi spend millions of dollars on advertising even though they are already the dominant companies in the industry. Thus‚ heavy investment on advertising and promotions is necessary for
Premium Coca-Cola Soft drink Pepsi
5.2.3 Distribution strategy 24 5.2.4 Promotion strategy 24 6.0 FINANCIALS 28 7.0 CONTROL 29 7.1 Implementation Milestone 29 7.2 Contingency planning 30 Appendix A 31 Appendix B 32 1.0 EXECUTIVE SUMMARY Giant soft drink Tan Hiep Phat Beverage Group Company ( THP Group Co.) has been facing an increase by 30% in non-gas product consumption demand per year and more than 50% consumers intend to switch to natural products‚ fewer-sweet products instead of gas products
Premium Soft drink Marketing Caffeine