Summer Project

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Summer Training Project Report

On

Marketing strategies & promotional activities of Coca- Cola

Submitted in partial fulfilment of the requirement of the award of degree in Master of Business Administration

(Session 2009-2011)

Submitted to: Submitted by: Controller of Examination MANOJ KUMAR M.D. University, Rohtak. Roll No-09/MBA/028 MBA 3rd Semester B.S.A.I.T.M.,Faridabad

B.S.Anangpuria Institute of Technology & Management
Alampur, Faridabad.

CONTENT

1) INDUSTRY PROFILE

2) COMPANY PROFILE

I) INTRODUCTION OF THE COMPANY

II) ORGANISATIONAL SET UP & STRUCTURE

III) PRODUCTION PROCESS

IV) SEGMENTATIONOF SOFT DRINK

3) STUDY MATERIAL

I) INTRODUCTION OF THE STUDY

II) OBJECTIVES OF THE STUDY

III) SCOPE OF THE STUDY

IV) LIMITATION OF THE STUDY

4) RESEARCH METHODOLOGY

5) COLLECTION OF THE DATA

6) DATA ANALYSIS &INTERPRETATION

7) FINDINGS OF THE STUDY

8) CONCLUSION & SUGGESTION

BIBLIOGRAPHY

ANNEXURE

TO WHOM SO EVER IT MAY CONCERN

DATE :-

Certify that the Project Report titled " Marketing Strategies & promotional activities of Coca- Cola " with special reference to “ COCA-COLA INDIA INC. has been prepared by Manoj kumar, Roll No. 09/MBA/028, (2009-2011)under my direct supervision and guidance.

This Project Report has been prepared by a comprehensive and deep study on the topic.

The efforts for the completion of this Project Report for Partial fulfillment of the Degree of Business Administration is praise worthy.

I strongly recommend this report for evaluation.

I wish him all then success in life.

HR-MANAGER

TO WHOM SO EVER IT MAY CONCERN

It is certified that Mr. MANOJ KUMAR Roll N. 09/MBA/028, is a student of MBA 3RD SEM.
He has completed his summer training project titled
MARKETING STRATIGIES & PROMOTIONAL ACTIVITIES OF COCA
COLA, under my guidance and I found his project work quit satisfactory.

The project is an original work and has not been submitted to any other university or college for the award of any other degree.

Project Guide Principal

ACKNOWLEDGEMENT

It is my proud privilege to place on record my deep sense of gratitude to my project guide all faculty member MBA Department, BSAITM College, Faridabad, for his guidance of supervision.

And I am highly indebted to Mr. Vinay Dubey (Sales Executive Gurgaon, CCI Inc.) for his guidance to me at every step during my training, support and encouragement.

I am also obliged to Mr. Venket Raman (ASM, gurgaon, COCA COLA INDIA INC. ) for providing me a chance to do training in such a prestigious organisation. Further, I would like to thank the management of New Delhi Plant also. My thanks also goes to my family especially my father and mother for inspiring me to do M.B.A.

I would also like to thank my friends and well wisher for support and encouragement.

Last but not least I would like to thank the distributor and retailers in gurgaon of Cola- Cola for their co- operation

MANOJ KUMAR

PREFACE

Keeping in...
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