on its planning strategies‚ competitor evaluation‚ marketing‚ product development and research reports. Six categories can be allotted to translating the analysis into actions‚ namely product‚ process‚ customer‚ distribution‚ finance & administration. Yet care should be taken that personal viewpoints do not hinder potential opportunities. This is because threats at often times also represent opportunities. The SWOT analysis for Mercedes Benz (division of DaimlerChrysler group)‚ can be construed
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ABC News 20/20 “Lookism” (original airdate 08/23/2002) The Ugly Truth About Beauty Like It or Not‚ Looks Do Matter Commentary by John Stossel We like to think of America as a meritocracy. A lot of us think we value people because of what they accomplish‚ or their character‚ or generosity‚ or intelligence – that’s what we thought mattered‚ but are we just putting blinders on? More often than not it seems qualities other than skill‚ intelligence or character pay off. Here’s an example. Anna Kournikova
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Mercedes-Benz is very popular these years‚ it is the latest premium automotive brand to announce record sales‚ following the likes of Audi‚ Buick and Rolls-Royce. More than 1‚461‚680 cars wearing the three-pointed star were sold in 2013‚ an increase of 10.7 percent on the 1‚320‚097 sold in 2012. And when take the sales of Smart cars into account‚ Mercedes’ total balloons to 1‚562‚472 vehicles‚ up 9.7 percent on the 1‚423‚835 sold in 2012. “We look back on the best year of the Mercedes-Benz
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1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
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Introduction Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run‚ the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself. Let us take a roughly look at the macro environment just to get the rough idea
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Project report On BRANDING AND PROMOTIONAL STRATEGY SUBMITTED TO :- NEERAJ JHA SIR MERCEDES-BENZ MOHAN CO-OPERATIVE BADARPUR NEW DELHI 110044 SUBMITTED BY :- FARAZ ARIF MBA (IB & MARKETTING) MANAV RACHNA INTERNATIONAL UNIVERSITY student declaration
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Jewels 3 Micro environment 3 a) Customer. 3 b) Supplier. 3 c) Competitors. 3 d) Marketing intermediate 4 Macro environment 4 a) Political 4 b) Economic 4 c) Technology 4 Libresse 5 Micro environment 5 a) Customer 5 b) Company 5 c) Competitors 5 Macro environment 6 a) Cultural. 6 b) Economic 6 c) Natural 6 d) Demographic 6 Fair & Lovely 7 Micro environment 7 a) Company 7 b) Customer 7 c) Public 7 d) Competitor 7 Macro environment 8 a) Cultural
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Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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