SWOT SUMMARY/CORE ISSUE ABOUT MERCEDES BENZ
SWOT SUMMARY/CORE ISSUE Briefly Summarize the Firm's Position and State the Core Issue of the Case
Mercedes-Benz is very popular these years, it is the latest premium automotive brand to announce record sales, following the likes of Audi, Buick and Rolls-Royce. More than 1,461,680 cars wearing the three-pointed star were sold in 2013, an increase of 10.7 percent on the 1,320,097 sold in 2012. And when take the sales of Smart cars into account, Mercedes’ total balloons to 1,562,472 vehicles, up 9.7 percent on the 1,423,835 sold in 2012.
“We look back on the best year of the Mercedes-Benz brand and have surpassed sales of the previous year by over ten per cent,” Mercedes-Benz chief Dr. Dieter Zetsche said in a statement. “Our growth strategy is working, in particular in Europe and the U.S. we were able to gain further market shares.”
Zetsche was particularly proud of the performance of the new CLA-Class, boasting that half of the car’s buyers come from competing brands. Zetsche also pointed out that Mercedes is expecting additional sales momentum in 2014 due to full-year sales of key models like the CLA-Class as well as the latest E-Class and S-Class. All three were launched during the course of 2013.
Later this year, Mercedes will also introduce its stunning new C-Class and the GLA-Class, both of which should prove popular in the market. Another key launch for 2014 will be the next-generation Smart Fortwo. These models, plus others, will see Mercedes update its lineup with 30 new models, both all-new and redesigned by 2020.
Unlike rivals, which lost some market share due to the negative economic conditions in parts of the globe, namely Europe, Mercedes recorded growth in all key regions in 2013. It sold 660,566 vehicles in Europe in 2013, up 5.9 percent on the previous year. Amazingly, sales records were achieved in Great Britain (+19.6%), Belgium (+17.3%) and Turkey (+57.3%). In Mercedes’ home market of Germany, the automaker delivered 255,238
Mercedes-Benz is very popular these years, it is the latest premium automotive brand to announce record sales, following the likes of Audi, Buick and Rolls-Royce. More than 1,461,680 cars wearing the three-pointed star were sold in 2013, an increase of 10.7 percent on the 1,320,097 sold in 2012. And when take the sales of Smart cars into account, Mercedes’ total balloons to 1,562,472 vehicles, up 9.7 percent on the 1,423,835 sold in 2012.
“We look back on the best year of the Mercedes-Benz brand and have surpassed sales of the previous year by over ten per cent,” Mercedes-Benz chief Dr. Dieter Zetsche said in a statement. “Our growth strategy is working, in particular in Europe and the U.S. we were able to gain further market shares.”
Zetsche was particularly proud of the performance of the new CLA-Class, boasting that half of the car’s buyers come from competing brands. Zetsche also pointed out that Mercedes is expecting additional sales momentum in 2014 due to full-year sales of key models like the CLA-Class as well as the latest E-Class and S-Class. All three were launched during the course of 2013.
Later this year, Mercedes will also introduce its stunning new C-Class and the GLA-Class, both of which should prove popular in the market. Another key launch for 2014 will be the next-generation Smart Fortwo. These models, plus others, will see Mercedes update its lineup with 30 new models, both all-new and redesigned by 2020.
Unlike rivals, which lost some market share due to the negative economic conditions in parts of the globe, namely Europe, Mercedes recorded growth in all key regions in 2013. It sold 660,566 vehicles in Europe in 2013, up 5.9 percent on the previous year. Amazingly, sales records were achieved in Great Britain (+19.6%), Belgium (+17.3%) and Turkey (+57.3%). In Mercedes’ home market of Germany, the automaker delivered 255,238