towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards purchase of the
Premium Factor analysis Brand Fast moving consumer goods
Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
Premium Unilever Rural Marketing
Consumer Marketing and Branding Strategies University of Phoenix MKT/GM571 Robert Kolber August 2‚ 2010 Consumer Marketing and Branding Strategies Overview The consumer electronics industry has undergone a major entertainment shift with the advent of the 3 dimension high definition television (3D HDTV). The technology has advanced to the point in which consumer demand for 3D television has become profitable from a global marketing view. The Chinese economy appears poised to take advantage
Premium Marketing Consumer electronics Marketing research
Summary -----:: Channai-based group is a maverick marketer that got its product and marketing mix just right the company success is reminiscent of Nirma’s in the west company having there great income from south side of country. Its ayurvedic soap medimix rose meteorically from Rs.65crore four years ago to Rs.225crore in 2003. The soaps are made manually ‚ without the use of power even the bars are cut into cakes with hand-operated hydraulic cutters. However‚ the
Premium Rural area Celebrity Ayurveda
Marketing Assessment 1 Consumer Driven Marketing Strategy All companies are in existence ultimately because of the revenue which they receive from their respective customers. The success of a given company is determined by the responsiveness of its customers to its marketing schemes. Hence marketing strategies that are customer driven are essential since they pinpoint the desires of the customer and then attempt to satisfy them. In order generate these strategies‚ companies must discern
Premium Marketing
Asian Journal of Agriculture and Rural Development‚ 1(1)‚pp.1-20 2011 A Need For Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India Abstract Author Piali Halder Assistant Professor (Marketing) in AsiaPacific Institute of Management‚ New Delhi‚ E-mail: piali@asiapacific.edu Mobile : 9350203111 Simayan Pati PGDM(Marketing & Operations) student in Asia-Pacific Institute of Management‚ New Delhi‚ E-mail: pati.simayan@gmail.com‚ Mobile : 8802296665 As the
Premium Retailing Supply chain management Supply chain
Understanding the rural consumer The biggest challenge is to understand the perceptions‚ viewpoints and actual needs of the rural people‚ which is dramatically different from urban people. Low per capita income India is the fourth largest economy in the world due to a strong economic growth but still has a low per capita income of 1570 dollars It results in low consumption pattern as compared to the urban population. Low literacy levels There are not enough opportunities for education in rural areas
Premium India Uttar Pradesh Urban area
Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets. In its endeavour to be a complete plant nutrition solutions Company‚ Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop Protection business produces insecticides‚ fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest
Premium Retailing Department store
BSTR/349 ICMR Center for Management Research Emerging Markets Strategy: Nokia Life Tools for Rural Markets This case was written by Hadiya Faheem‚ under the direction of Debapratim Purkayastha. ICMR Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009‚ ICMR. All rights reserved. To order copies‚ call 0091-40-2343-0462/63
Free Mobile phone Nokia
2012 Consumer Expenditure on Real Estate and Consumer Durables An Analysis 9/30/2012 INDEX Abstract 2 CONSUMER EXPENDITURE ON REAL ESTATE 3 Backdrop 3 Introduction 5 The many faces of India 7 Shape and Size of Consumption 9 India’s real estate sector 14 Real Estate Market 15 Market size 15 Marget segment 15 Investment scenario 20 Key trends 25 The way forward 26 EXPENDITURE ON CONSUMER DURABLES 27 Macroeconomic scenario 27 Consumer durables 31 Challenges 33
Premium Household income in the United States