Product Life Cycle Product life cycle is the stages through which a product or its category bypasses. From its introduction to the marketing‚ growth‚ maturity to its decline or reduce in demand in the market. Not all products reach this final stage‚ some continue to grow and some rise and fall There is no set time period for the PLC and the length of each stage may vary. One product’s entire life cycle could be over in a few months. Another product could last for years. Also‚ the Introduction stage
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Sector “Challenges in Rural Market ” “Challenges in Rural Market ” Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Reliance Industries Ltd. Reliance Industries Ltd. 1 Indian Scenario Urban Population (Million)‚ 2001 House Holds (Million)‚ 2001 LPG Connections (as of 01.04.04 (Million) LPG Consumption (MMTPA) As of 01.04.04 LPG Per Capita Consumption KG (PA) Penetration 286 54 68.52 7.95 Rural 742 138 8.58 1.55 Total
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The welfare of the consumers lays in the fulfillment of their normal and legitimate expectation with regards to the goods they purchases and the services they avail. In a country like India where all the consumer protection laws are in place‚ the consumers are not really aware of them and the mechanism in place to redress their grievances. Those who know the laws know that the process is very slow and cumbersome. There are a number of steps taken to protect the rural consumer but without much impact
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Marketing Plan For Rural Market Area – FMCG Product By:- Somendra Kumar Meena RURAL MARKET Rural Marketing can be defined as a function that managesall activities involved in assessing‚ stimulating‚ and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving
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and Kosovo market with these three services. For this purpose we made several analyses about these two markets‚ which are presented on the pages below‚ and we came up with a few important conclusions. The two markets are quite different from one another‚ but each of them offers big opportunities for Semos Education to expand its work there and earn substantial profits. Here we present a Marketing Communication Plan made for the purpose of successful entry of the company in these two markets‚ in which
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A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the
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RURAL AGRI – MARKETING – WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCTS ABSTRACT: India is basically an agrarian society‚ mostly dependent on agriculture‚ since times immemorial. Rural marketing is as old as civilization. Surplus of the agro-products were exchanged in earlier days by barter system. Gradually‚ the scenario has changed with the introduction of currency‚ transport and communication. This has relatively increased the scope of rural marketing. There are networks of co-operative societies
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Methods of data collection in qualitative research: interviews and focus groups P. Gill‚1 K. Stewart‚2 E. Treasure3 and B. Chadwick4 IN BRIEF • Interviews and focus groups are the most • • common methods of data collection used in qualitative healthcare research Interviews can be used to explore the views‚ experiences‚ beliefs and motivations of individual participants Focus group use group dynamics to generate qualitative data PRACTICE This paper explores the most common methods of data collection
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RURAL MARKETING A Project on T.Y.BMS COMPILED BY: RAJIV.B (09) NAVIN.C (11) ANKIT.G (15) ROHAN.M (31) RINKI.W (59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in
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Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to be
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