Subject: Durable Goods Topic: National Income Accounts Key Words: Durable Goods‚ Postponability‚ and Economic Recovery News Story: Orders for durable goods‚ which include items that range from washing machines to civilian aircraft‚ fell 7.4 percent in August. This decline followed a July gain of 9.3 percent. A large part of the August decrease came in the category of civilian aircraft‚ which fell by 42.8 percent. If civilian aircraft were taken out of the calculation‚ a fall of 0.5 percent in
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Rural-Urban differences in consumer decision making in South Africa By Mzimkulu Christopher Landu Submitted in partial fulfilment of the requirements for the degree: Master of Commerce (Research proposal) In the Department of Industrial Psychology Faculty of Economic and Management Sciences University of Fort Hare 16 August 2012 Supervisor: Professor Dr .N. Dodd ABSTRACT: The study examines Rural and Urban differences in consumer decision
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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------------------------------------------------- PROJECT ON PRODUCT / MARKET SEGMENT ------------------------------------------------- ------------------------------------------------- Project Name : Rural Marketing – Solar lamps ------------------------------------------------- Case Study : Spreading Light by Frontier Markets ------------------------------------------------- Team Member : ------------------------------------------------- 1) -------------------------------------------------
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Types of Marketing Strategies on Foreign Markets On the single European market‚ the development of a company marketing strategy should be preceded by a market research to identify the following elements: the potential capacity of selected segments of the market for a relevant industry‚ consumers’ tastes and needs‚ appropriate methods for entering a market (including identification of the methods employed by major competitors)‚ as well as the necessary degree of product standardisation and differentiation
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LFE-SPRING 2011-FIVDB CHAPTER 7: RURAL MARKET ANALYSIS TANZINA AHMED CHOUDHURY (0821156) GROUP-07 2|Chapter 7- Rural Market Analysis 1.0 INTRODUCTION This paper has been written as a part of the Group Report on Spring Live-in-Field Experience‚ 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system‚ we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday‚ the 23rd December‚ 2010‚ which was a weekly ―Haat-day‖
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Chapter 1 outlines the background to urban - rural linkages: | 1. | It describes the recent phenomena of urban growth accompanied by increased food demand. | 2. | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside. | 3. | It defines the objectives of improving linkages by making marketing interventions. | 4. | It outlines the purpose of the guide as a framework for studying market linkages. | 5. | It provides a summary
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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