Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9 3.3 Preference
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TABLE OF CONTENTS SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: ............
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MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta FPG0810/184 Indian Business Academy What makes Indian Rural Market so attractive
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CHAP TER 5 Market Segmenting‚ Targeting‚ and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it‚ you’ll need to ask yourself‚ “Who’s going to buy my product
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Journal of Business Research 51 (2001) 61 ± 72 The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector Denise Jarratta‚*‚ Ramzi Fayedb‚1 a School of Marketing and Management‚ Charles Sturt University‚ Bathurst 2795‚ Australia b International Marketing Institute‚ Level 8‚ 25 Bligh Street‚ Sydney 2000‚ Australia Received 1 December 1998; accepted 2 December 1998 Abstract Technological advances
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TITLE: MARKETING STRATEGY OF BALL & GEL PENS (Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO
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5. Analyzing Consumer Markets LECTURE QUESTIONS 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do marketers analyze consumer decision making? 4. How do consumers make purchasing decisions? INTRODUCTION * The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors * Marketers are always looking for emerging customer trends
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1.0 Introduction According to Kotler and Armstrong (2004)‚ marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating as well as exchanging products and values with other people. However‚ marketing strategy is defined as a process that can allow a corporation to essence its resources on the best business opportunities. The organization has goals and objectives to increase sales and achieve a certain supportable competitive
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