Marketing Strategy

Only available on StudyMode
  • Topic: Marketing, Ballpoint pen, Fountain pen
  • Pages : 24 (7617 words )
  • Download(s) : 469
  • Published : March 6, 2013
Open Document
Text Preview
TITLE: MARKETING STRATEGY OF BALL & GEL PENS
(Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO Class:B.COM 3RD YR(HONS) Roll no: 45 Sec.:A University Registration No. : 117-1121-0534-10 Roll No.: 1117-61-0044 Address with Phone no :85/2 NASKAR PARA ROAD GHUSURI HOWRAH-711107. PH-9007373726 Supervised by :

…………………………………………………………… Name of teacher & supervisor: ............................... Designation: Date 0f submission: Working Address:

CONTENT
TOPICS PAGE NO. CHAPTER -1 INTRODUCTION 5-7 MARKETINGSTRATEGY- ITS RELEVANCE TO PEN 7-8

INDUSTRY
IDENTIFICATION8-9
THE MAIN OBJECTIVE10-13

CHAPTER -2
CHOICE OF VARIOUS COMPETITORS 14-21
CHAPTER-3
RESEARCH METHODOLOGY21-22
SCOPE22
RESEARCH PROCESS22-24
LIMITATION24

CHAPTER-4
GROWTH OF PEN INDUSTRY25
TYPES OF PENS26
INDIAN MARKET OF PENS27-28
HISTORY29-31

CHAPTER-5
COCLUSION, APPENDIX & BIBLOGRAPHY 32-33

ACKNOWLEDGEMENT
I
owe my heart-felt gratitude, regard and respect to my ever beloved supervisor Prof. Purna Chandra Maity dept in commerce, Surendranath Evening College, for his valuable guidance, generous help, co- operation and constant inspiration throughout the work of the project. On account of his timely supervision it would habe been possible on my part to complete the project work with in due course of time. I most respectfully acknowledgement my deep sense of gratitude to my hon’ble teacher. Prof. Head of the department of commerce of our college, who has always given me his sympathies, encouragement and valuable suggestion during my entire course of study. I am also grateful to the related staff of the library and office of Surendranath Evening College for providing continuous service supplying various data and information necessary for my project work. I am also grateful to the librarians and related staffs of British Council, national Library, Alipore and central Library of Calcutta University for providing their co-operative and motivative feelings by supplying required books, magazines, periodicals etc. Which were necessary to complete my project work . I am also greatful to my parents who have inspired me to improve the merit of project work after providing sufficient funds required to print, to bind etc.

PREFACE
This Report will help us to study the market potential of lower priced ball and gel pens between the range of Rs.3-Rs.15 with reference to Luxor Writing Instruments. In this report we will study the marketing strategies of these pens of various companies that will help to extract information regarding consumer tastes and preferences and thereby the availability and the...
tracking img