Marketing Strategy
1.0 Introduction According to Kotler and Armstrong (2004), marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating as well as exchanging products and values with other people. However, marketing strategy is defined as a process that can allow a corporation to essence its resources on the best business opportunities. The organization has goals and objectives to increase sales and achieve a certain supportable competitive advantage. (Kotler, 2004)
2.0 Mission Statement and Objective of Honda Every company consist of its own company principle. In this case, the mission statement for Honda Malaysia Sdn. Bhd. is “maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.” (Honda Malaysia Sdn. Bhd’s Official Webpage, 2013). While the basic principle for Honda is respect for every individual which includes the three joys. However, the three joys are the joy of buying, the joy of selling and the joy of creating. Honda Malaysia relies strongly on its slogan “The Power of Dreams” which indicates the ever-changing and growing needs of the future for the society. (Honda Malaysia Sdn. Bhd’s Official Webpage, 2013)
3.0 Situational Analysis – Current Strategies In this case, the Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Yoichiro Ueno, has specified that Honda Malaysia will reinforced their strategies for the evolution towards an even more competitive market during the year 2013. Honda Malaysia is drastically building a stronger and better brand image and expanding all its efforts to improve the company for future growth. Not only that, Honda Malaysia is also associating its focus with Honda Motor’s global strategy and strengthening its sales volume. According to Mr. Yoichiro Ueno, he indicated that Honda Malaysia will also be
2.0 Mission Statement and Objective of Honda Every company consist of its own company principle. In this case, the mission statement for Honda Malaysia Sdn. Bhd. is “maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.” (Honda Malaysia Sdn. Bhd’s Official Webpage, 2013). While the basic principle for Honda is respect for every individual which includes the three joys. However, the three joys are the joy of buying, the joy of selling and the joy of creating. Honda Malaysia relies strongly on its slogan “The Power of Dreams” which indicates the ever-changing and growing needs of the future for the society. (Honda Malaysia Sdn. Bhd’s Official Webpage, 2013)
3.0 Situational Analysis – Current Strategies In this case, the Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Yoichiro Ueno, has specified that Honda Malaysia will reinforced their strategies for the evolution towards an even more competitive market during the year 2013. Honda Malaysia is drastically building a stronger and better brand image and expanding all its efforts to improve the company for future growth. Not only that, Honda Malaysia is also associating its focus with Honda Motor’s global strategy and strengthening its sales volume. According to Mr. Yoichiro Ueno, he indicated that Honda Malaysia will also be
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