INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
Premium Soft drink Marketing
enjoyable and memorable Marketing strategy Kia’s marketing strategy is designed to answer two questions; firstly‚ which customers will need to be served? And how value for customers will be created? The first one will be answered through the process of segmentation and targeting and the second one through the process of differentiation and positioning. Kia uses data from surveys such as NCBS (New Car Buyers Survey) and TGI (the world’s leading provider of marketing and media surveys) to gather
Premium Brand Product life cycle management Marketing
Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
Premium Marketing Advertising
Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
Premium Lululemon Athletica Plastic shopping bag Wear
Biology- study of living organisms. I. History of Biology 1. Primitive Period-no use of scientific period. 2. Classical Period * Hippocrates (Father of Medicine)- he stated that diseases have natural causes and the has the power to repair itself. * Aristotle (Greatest Ancient Scientist)- excelled in making observations made the most significant biological contributions. * Galen (Greatest Biologist of Antiquity)- to study human anatomy and carried with the first physiological
Premium Biology Organism
SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
Premium Mobile phone Smartphone
1.0. About the organization Yellow Nails Salon is a privately run business which specializes in nail care and started off as a nail-bar 5 years ago. It is a small setup with 10 service staff‚ one main work floor‚ 2 treatment rooms‚ a storeroom‚ a pantry and a restroom. The owner visits the salon every day for a couple of hours to keep an eye on the over-all running of the salon and to ensure work is being done up to the standard. The salon services about 20 customers on weekdays and up to 40 customers
Premium Lean manufacturing
discuss the local business of Fascinations Beauty Salon‚ and the internet strategic model to help develop this company. This business will have to have a new strategy that set up for the viable benefits. Fascinations Beauty Salon will need to be equipped in order to benefit from creating a website. This paper will also discuss the functions of the business through the internet website. Management Information Systems Fascinations Beauty Salon has been in business for quite a long time‚ like
Premium Marketing Cosmetics Sales
Spoon provide a set of their own product mix or assortment of product line. Product mix would include four main dimensions‚ width‚ length‚ depth and consistency. The width of a product mix is known to be the number of product lines the company carries. In the instance of The Soup Spoon‚ they have a width of four product lines which includes Soup‚ Sandwich‚ Salad and Sides. The length of a product mix pertains to be the total number of items in the mix. The Soup Spoon sustains a length of eleven
Premium Marketing Soup Brand extension
SUMMARY OF MY SALON OBSERVATION I did my salon observation at Faith Beauty Salon. This is a salon I visited time after time to have services done to my hair‚ and never before taken an in-depth look at the surroundings. The front of the salon was just average‚ as the appearance didn’t give an inviting feeling. There were pictures of hair styles and products on the exterior‚ but they were hidden behind grills. My first day of observation was on a slow day‚ as the customers were few. I noticed
Premium Hairdressing Hair care