A Study on 7p S of Marketing Mix on Pantaloon
Four Ps
Four Ps
Marketing Mix
Product
Price
Promotion
Place
Marketing Mix
The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!
Marketing Mix
It is the same with the marketing mix.
The offer you make to your customer can be altered by varying the mix elements.
So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.
Another way to think about the marketing mix is to use the image of an artist's palette.
Marketing Mix
The marketer mixes the prime colours (mix elements) in different quantities to deliver a particular final colour.
Every hand painted picture is original in some way, as is every marketing mix.
Target Market is the key
Competition
Designing the right marketing mix
The most creative & challenging step in marketing is designing the right marketing mix
The marketing mix is the specific collection of actions & associated instruments employed by an organisation to stimulate acceptance of its ideas, products & services
Total Offer to the Customer
First, the firm chooses the product to meet the identified need of the target segment
Second, the right distribution channel is used to make the product available
Third, the firm undertakes eye catching promotion
Fourth, the price platform is acceptable to the customer & firm
4Ps & 4Cs
Product- Customer /Consumer
Price- Customer cost
Place- Convenience
Promotion- Communication
4Ps & 4Cs
Four Cs
The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication.
The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
Product- Consumer
The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to
Four Ps
Marketing Mix
Product
Price
Promotion
Place
Marketing Mix
The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!
Marketing Mix
It is the same with the marketing mix.
The offer you make to your customer can be altered by varying the mix elements.
So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.
Another way to think about the marketing mix is to use the image of an artist's palette.
Marketing Mix
The marketer mixes the prime colours (mix elements) in different quantities to deliver a particular final colour.
Every hand painted picture is original in some way, as is every marketing mix.
Target Market is the key
Competition
Designing the right marketing mix
The most creative & challenging step in marketing is designing the right marketing mix
The marketing mix is the specific collection of actions & associated instruments employed by an organisation to stimulate acceptance of its ideas, products & services
Total Offer to the Customer
First, the firm chooses the product to meet the identified need of the target segment
Second, the right distribution channel is used to make the product available
Third, the firm undertakes eye catching promotion
Fourth, the price platform is acceptable to the customer & firm
4Ps & 4Cs
Product- Customer /Consumer
Price- Customer cost
Place- Convenience
Promotion- Communication
4Ps & 4Cs
Four Cs
The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication.
The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
Product- Consumer
The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to